How to Sell Gift Cards with WordPress and Boost Your Revenue

Do you want to sell gift cards on your website?

Selling gift cards for your store, service, or digital products is an easy way for businesses to boost revenue and improve cash flow.

In this article, we’ll share three different ways that you can use to easily sell gift cards on your WordPress website, WooCommerce store, and even social media platforms.

Why Sell Gift Cards on Your Website?

Gift cards allow your customers to purchase store credits and give it away to friends and family as a gift.

Sometimes customers also purchase gift card credits to use on later purchases for themselves.

Smart business owners use gift cards to boost revenue and improve cash flow.

Some businesses even discount their store gift cards during times of natural disasters and crisis situations, so they can collect more upfront cash to sustain their business in tough times.

Whether you have a restaurant, coffee shop, spa salon, or digital products like membership sites and online courses, you can sell gift cards to increase sales even during economic downturns.

That being said, let’s take a look at how you can easily sell gift cards on your website to increase sales and improve cashflow.

We’ll be showing you three different methods:

• Sell Gift Cards for Your Online Store with WooCommerce
• Sell Gift Cards with Simple Gift Card Order Forms
• Sell Gift Cards on Any Web Platform

You can choose the method that best fits your need.

1. Selling Gift Cards on Your WooCommerce Store

WooCommerce is the most popular eCommerce platform in the world. Millions of small and large businesses use WooCommerce to create their online store.

We have a step by step guide on how to create an online store for anyone who’s looking to get started.

Once your WooCommerce store is setup, you’ll be ready to sell gift cards to your customer.

For this method, we’ll be using the PW WooCommerce Gift Cards plugin. It is one of the best WooCommerce plugins on the market and allows you to easily sell gift cards on your store.

The first thing you need to do is install and activate the PW WooCommerce Gift Cards plugin. For more details, see our step by step guide on how to install a WordPress plugin.

Upon activation, you need to visit Products » Add New page to create a gift card. First you need to provide a title for your gift card and add a description.

Next, you need to scroll down to the ‘Product Data’ section and select ‘PW Gift Card’ as your product type. Below that, you need to enter the amounts customers can choose for their purchase.

You can now set a product image (perhaps an image of a gift box as place holder), select product category, and save or publish your gift card.

Customers can now view the Gift Card product on your shop pages. On the Gift Card product page, they will be able to select the amount and provide the recipient’s email address with a short message.

Checking Gift Card Balance and Customize Email

To configure plugin settings, you need to visit Pimwik Plugins » PW Gift Cards page. From here, you can design the gift card email, check balance, and review plugin settings.

If you are unable to send gift card emails, then make sure you follow the instructions in our guide on how to fix WordPress not sending email issue.

2. Adding a Gift Card Purchase Form in WordPress

Some business owners simply don’t want to setup a complete online store with WooCommerce just to sell gift cards.

In that case, you’ll need a gift card purchase form. Luckily, there is an easy way to create that in WordPress.

Tip: You need to create a WordPress website before you can use this method.

For this method, we’ll be using WPForms. It is the best WordPress form builder plugin on the market used by over 3 million websites.

You can use it to build an online gift card order form, and even accept payments using PayPal and Stripe (credit cards).

First, you need to install and activate the WPForms plugin. For more details, see our step by step guide on how to install a WordPress plugin.

Upon activation, you need to visit WPForms » Settings page to enter your license key. You can find this information under your account on the WPForms website.

Next, you need to head over to the WPForms » Addons page and install the Form Templates Pack addon.

Now, you are ready to create your gift card order form.

Simply go to WPForms » Add New page to launch the form builder. First, you need to provide a name for your form and then under ‘Additional Templates’ search for the Gift Card form.

WPForms will now load your form with all the required fields. You can add new fields from the left column, edit or remove fields or move them up and down.

If you want to accept credit card payments, then you may want to install either the PayPal or Stripe addon and add the payment fields to your form as well.

Once you are satisfied with the form, switch to the Settings » Confirmation tab. From here, you can set a form confirmation message.

WPForms allows you to show a confirmation message, redirect users to a thank you page, or any other URL. Basically, you can use the confirmation page to inform users about using the gift card.

After you have configured the confirmation setting, you can now save your form and exit the form builder.

Adding Gift Card Form to Your Website

The next step is to add your gift card order form to your website. WPForms makes it super easy to do that.

Simply edit the page where you want to add the gift card order form. On the edit screen, you need to add the WPForms block to the content editor and select the form you created earlier from the dropdown menu.

WPForms will now load a live preview of your form. You can then save or publish your page to make your form live.

3. Sell Gift Cards Online on Any Website Platform

Now if you’re looking for a complete platform that let’s you sell gift cards online, send gift cards to customers via email or by postal mail, and accept gift cards in-store using a mobile app or your POS terminal, then you need to look at Gift Up.

It’s a gift card platform that works on any website including WordPress, and allows you to get paid straight away without any monthly or setup fee. They make money by charging a 3.49% fee for each gift card sold, but you can pass this fee on to customers if you prefer.

Note: During Coronavirus (COVID-19), they’re waiving their 3.49% fee on your first $5,000 of gift card sales. Use this link to join.

Once you have signed up, you can easily create and customize the gift card design from their app platform.

After that, you can either embed the code in your website, get a hosted link to your gift card checkout form on GiftUp site, and even share your gift card link on social media platforms.

GiftUp integrates with all popular website builder platforms including WordPress.

If you’re using WordPress, then you should use the Gift Up WordPress plugin which seamlessly integrates with WooCommerce as well.

Here’s a preview of what the demo gift card checkout looks like:

We hope this article helped you learn how to easily sell gift cards on your WooCommerce store or WordPress website. You may also want to see our tips on how to increase your website traffic and must have WordPress plugins to grow your business.

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