22 Best WordPress Themes for Startups (2023)

Are you looking for WordPress startup themes for your site?

You need a reliable platform for your website, something that can scale quickly as your startup grows. You also need a theme that lets you showcase your work and projects professionally.

In this article, we will share some of the best WordPress themes for startups that you can use to create your business website.

Building Your Startup Site With WordPress

WordPress is one of the most popular website builders in the industry. It’s the top choice among startups to launch a business website.

There are 2 types of WordPress websites, which can be confusing for beginners. First, there is WordPress.com, which is a hosted solution, and then you have WordPress.org, also called self-hosted WordPress. For more details, check out our side-by-side comparison of WordPress.com vs. WordPress.org.

To create a website for your startup, you will need to use self-hosted WordPress.org. It gives you instant access to all features and third-party resources.

You will also need a domain name and web hosting account. A domain name is your site’s address on the web, such as wpbeginner.com. Web hosting is the storage for all your website files.

We recommend using Bluehost. It is an officially recommended WordPress hosting provider and one of the largest web hosting providers in the world.

For WPBeginner users, Bluehost offers a free domain name, a free SSL certificate, and a BIG discount on web hosting.

You can get started for just $2.75 per month, making it a very affordable option for even the smallest startups.

→ Click Here to Claim This Exclusive Bluehost Offer ←

After buying web hosting, simply follow our step-by-step guide on how to make a website from scratch.

Now, let’s take a look at some of the best WordPress themes for startups.

1. Astra

Astra is a modern WordPress theme built for startups, business websites, and eCommerce stores. It comes with dozens of starter sites that you can use to launch your startup website quickly.

Astra is highly flexible, letting you change your colors, font, background, header, footer, and sidebar.

It integrates with popular drag-and-drop page builders such as Elementor and WPBakery to customize your landing pages. It also works perfectly with WordPress’s built-in block editor (Gutenberg editor).

2. SeedProd

SeedProd is the most popular WordPress theme and website builder plugin. It comes with dozens of site templates, including a fully functional website layout for startups and small businesses.

It has a powerful drag and drop builder that you can use to easily customize your website. You just need to replace the dummy content with your text and images, and your website will be ready.

SeedProd gives you full control to customize colors, font, background, and other styling options on your site. It’s highly flexible with everything you need for your startup website.

3. Hestia Pro

Hestia Pro is a beautiful WordPress multipurpose theme for business websites and startups. It’s compatible with top WordPress plugins, so you can add any feature to your website easily.

It lets you add an image slider and background video to your website. Hestia Pro has full compatibility with WooCommerce to start an online store.

Also, Hestia Pro is fully responsive and retina ready. That means your site will offer a great user experience on all devices.

4. Divi

Divi is a powerful WordPress all-purpose theme to create any type of website. It offers hundreds of website and blog layouts, a theme options panel, and a built-in page builder for you to set up your startup site without editing any code.

It has lots of customization options, including effects and animations, to make your website engaging without touching a single line of code. The theme provides ready-made and full website templates for different business niches. It’s also SEO-friendly.

With Divi, you get all Google Fonts built-in. You can also add custom fonts to your site.

5. OceanWP

OceanWP is a beautiful and responsive WordPress theme designed specifically for small businesses, eCommerce, and startup sites. It comes with a one-click demo content importer and multiple built-in website layouts to get started quickly.

It has free and premium demos, powerful addons, theme extensions, and more. With page builders like Beaver Builder, you can fully customize your website in just a few minutes.

6. Ultra

Ultra is a flexible business WordPress theme that you can use for startup sites for all kinds of business niches. It comes with Themify Builder built in. This gives you an easy drag-and-drop interface to create your website.

Ultra has multiple homepage designs and layouts, letting you pick the perfect option for your website. For easier setup, it includes a one-click demo installation and several website templates.

Ultra uses responsive design, so your site will look great on all mobile devices.

7. Breakthrough Pro

Breakthrough Pro is a premium WordPress theme. It has beautiful colors and a minimalist layout design that you can use to add content related to your business.

It lets you display services, projects, portfolios, clients, and other details professionally. This makes it a great option for a digital agency, web design agency, or freelancer. It’s a powerful and robust theme that uses modern design and is suitable for any small business.

StudioPress is now part of WP Engine, the most popular managed WordPress hosting company. You can get this theme and all 35+ other StudioPress themes when you sign up for WP Engine hosting to build your website.

Bonus: WPBeginner users also get an additional 20% OFF. Get started with WP Engine today!

8. Sydney Pro

Sydney Pro is a stunning WordPress theme for startups. It comes with custom widgets, additional page templates, exceptional page/post options, and WooCommerce support.

For easier customization, it offers new and additional settings in the live theme customizer. Sydney Pro supports video headers to embed custom and self-hosted videos at the top of your website.

9. Bramble

Bramble is a beautifully designed WordPress theme for startup sites. It comes with multiple homepage layouts that you can use with a drag-and-drop page builder to design your website the way you want.

It has video backgrounds, page options, contact forms, and portfolios. Bramble is translation ready and lets you create multilingual websites with WPML.

10. ElitePress

ElitePress is a free WordPress theme for startup sites and a great fit for creative agencies. You could also use it for blogging. It comes with a full-width image slider, a detailed header to display information, services, and project sections, and a recent blog post area.

It has a user-friendly customizer that you can use to customize your theme settings. This includes a live preview to see your changes easily.

11. Potenza

Potenza is a fantastic WordPress theme for startups and eCommerce stores. It comes with custom widgets, flexible layouts, animations, parallax scrolling, and more.

Other notable features include unlimited color options, background image and video options, and social media integration. It also comes with services, clients, portfolios, and pricing sections.

12. Business Hub

Business Hub is a modern and elegant WordPress theme for your startup site. It’s free, and it lets you create a professional business startup website easily.

It comes with event scheduling, social feeds, WooCommerce integration, and a testimonials section. It’s easy to set up, and you can use it with your favorite page design plugin, like Visual Composer.

13. Inspiro Pro

Inspiro Pro is a multipurpose WordPress theme that you can use to build any kind of website. It comes with interactive homepage sliders, a video section, a testimonial section, navigation menu styles, custom widgets, and more.

It has a beautiful videos section to display your story and portfolio. More options include sidebar widgets, footer widgets, and a beautiful portfolio section.

14. Startupzy

Startupzy is a classic WordPress theme for startup and business sites. The theme has an eye-catching homepage layout with welcome text, a background image, and a call-to-action button.

It comes with a native plugin that helps add content in blocks. The theme is easy to set up using the WordPress customizer and page builders.

15. Presence

Presence is a stylish WordPress theme for all kinds of business websites. It comes with a one-click demo installer to help you launch a fully customizable and responsive website instantly.

It has multiple page layouts, color choices, custom widgets, and slider styles. The Presence theme offers a portfolio section, testimonials area, welcome message, and beautiful header styles.

16. Neve

Neve is a fast and lightweight WordPress theme designed specifically for startups, online stores, and small businesses. It comes with custom header and footer designs and gives you complete control of layout options.

With over 80 starter sites, you get a template for almost any business niche. Neve is designed for good WordPress SEO (search engine optimization) to give your startup a visible online presence.

Plus, Neve is translation ready and supports RTL languages. This is ideal for startups with a global customer base.

17. Struct

Struct is a beautiful WordPress theme for startup sites, particularly tech startups. It comes with multiple custom post types that you can use to create pages for services, clients, guides, FAQs, slideshows, and more.

It supports drag-and-drop page builders to let you design your page layouts. Struct offers useful features like custom widgets, beautiful color schemes, additional page templates, call-to-action buttons, and more.

18. Hantus

Hantus is a free WordPress startup theme specifically built for spas and wellness businesses. It has a simple and minimal layout design with a custom logo, a navigation menu, and contact details in the header section.

When it comes to theme features, Hantus offers a custom background, a featured image, footer widgets, and eCommerce integration.

19. Venture

Venture is a professional and modern WordPress theme for startups. It features a responsive layout, a built-in homepage builder, support for WooCommerce and WooCommerce plugins, and more.

Inside, you will find custom widgets for sub-pages that you can use to create your online business directory. The WordPress customizer comes with additional settings to design a site with a live preview.

20. Roxima

Roxima is a gorgeous WordPress theme for business and startup sites. It comes with a corporate layout design, flexible layout options, and custom widgets.

The homepage has built-in sections for services, portfolios, clients, and team profiles. It’s optimized for speed and performance, which means it’s good for your SEO and for your visitors’ experience on your site.

21. Illdy

Illdy is a free WordPress theme with a beautiful design and powerful features to create a startup website. It is a multipurpose responsive theme that you can use to design one-page or multi-page websites. You could even use it for an app landing page.

Illdy is easy to set up and fully customizable, making it a great option for startups on a bootstrap budget. It lets you add sections for testimonials, portfolio, About Us, and an animated counter to your website’s homepage.

22. Advance Startup

Advance Startup is a good-looking WordPress theme for business startups. It offers powerful features to create a blog page, landing pages, portfolio pages, and other custom pages.

It supports page builder plugins like Elementor to add drag-and-drop functionality. It also includes a unique header, custom colors, featured content blocks, and more.

We hope this article helped you find the best WordPress theme for startups. You may also want to check out our guide on the best marketing automation tools for small businesses and how to set up business call forwarding from your website.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post 22 Best WordPress Themes for Startups (2023) first appeared on WPBeginner.

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9 Things to Do if Your WordPress Site Keeps Going Down

Are you wondering what to do if your WordPress site keeps going down?

A website that is down (offline) can hurt your business. It creates a bad user experience for visitors who cannot access your content, and you may even lose customers and potential sales.

In this article, we will share the most important things you need to do if your WordPress website keeps going down.

Why Does Your WordPress Website Keep Going Down?

When your WordPress website is down, your users will see an error message that prevents them from visiting the page.

If your website is down due to one of the common WordPress errors, then you can simply fix it to resolve the issue.

However, if the issue keeps happening, or your website is not showing an error, then you will need to investigate it further.

Website downtime can happen for several reasons, including unreliable hosting, an expired domain, security reasons, an error in custom code, and more.

Another reason for downtime can be increased website traffic that exceeds your WordPress hosting resource limits.

No matter the reason, if your WordPress website keeps going down on a regular basis, then it can harm your business. Your conversion rates may fall, and you might lose customers.

Luckily, we have compiled a list of things to do if your WordPress website keeps going down. These steps will help you troubleshoot the cause and fix it easily.

1. Check if It Is Just You or if the Website Is Down for Everyone
2. Make Sure Your WordPress Hosting Plan Has Not Expired
3. Make Sure Your Domain Has Not Expired
4. Check Your Plugins and Themes
5. Check Your WordPress Settings
6. Make Sure the Permalinks Are Not Broken
7. Try Reuploading the WordPress Core Files
8. Install a Firewall on Your Website
9. Move to a Reliable WordPress Hosting Plan

1. Check if It Is Just You or if the Website Is Down for Everyone

Your WordPress website may not be down for everyone. Sometimes you might just be unable to access your site due to a network error or lack of internet connection.

First, you will need to verify that your website is down for everyone and not just you.

To do that, you can use IsItWP’s free uptime checker.

First, visit the Website Uptime Status Checker website and enter your site URL.

Click on the ‘Analyze Website’ button, and the tool will tell you if your website is down for everyone or just you.

If it is only down for you, then we recommend checking your internet connection. You can try clearing your browser cache or restarting your network router.

On the other hand, if your website is down for everyone, then continue reading to learn how to fix it.

2. Make Sure Your WordPress Hosting Plan Has Not Expired

One of the most common reasons for website downtime is your WordPress hosting provider. Your plan may have expired, or the provider might be having server problems.

First, you need to make sure that your hosting plan hasn’t expired. You can usually find this information in your hosting account dashboard.

If your plan has not expired, but your WordPress website keeps going down, then you will need to contact your hosting provider. It is possible that they are facing an issue on their end and can provide you with more information about it.

For example, your hosting company might be performing server maintenance, facing DDoS attacks, or may have taken down a few servers. All of these reasons could result in downtime.

Your website may also be down due to the failure of some hardware components of the host’s server.

In these cases, your website should be up and running again once the hosting provider fixes the issues.

If you’re constantly running into issues with your hosting provider, then it’s a good idea to switch to a more reliable managed WordPress hosting company.

We recommend going with either SiteGround, Hostinger, or WP Engine.

3. Make Sure Your Domain Has Not Expired

Sometimes the website goes down because the domain name you bought when starting your website might have expired. If this is the case, it needs to be renewed.

To check if your domain is still valid, you can use a WHOIS lookup tool. You just need to enter your domain name and click the ‘Lookup’ button.

The tool will then look up details of your domain name. If your domain has expired, it might show as available for registration.

If your domain has expired, then you can now go ahead and renew it using any domain registrar, such as Domain.com.

You can also obtain a free domain from some hosting providers, including Hostinger. This is a top WordPress hosting company that provides a free domain name with any web hosting plan.

You can also use our Bluehost coupon code, which provides WPBeginner users with a free domain name, SSL certificate, and a discount on web hosting plans.

4. Check Your Plugins and Themes

WordPress plugins or themes can sometimes cause website downtime. The software may be outdated and / or have a vulnerability that hackers can use to take down your site.

Similarly, a WordPress theme can conflict with a particular WordPress version or a plugin on your website.

To see if a plugin or theme is causing downtime, you will need to deactivate all of your plugins and switch to a default theme.

Deactivate All WordPress Plugins

Deactivating all of your WordPress plugins can quickly show you if one of the tools is causing your site’s downtime.

If you have access to the WordPress admin area, then you need to visit the Plugins » Installed Plugins page from the admin sidebar.

From here, you can select all plugins by simply checking the bulk select checkbox at the top.

Next, open the ‘Bulk actions’ dropdown menu and select the ‘Deactivate’ option.

After that, click on the ‘Apply’ button to deactivate all of the plugins.

However, if you don’t have access to the WordPress admin, then you can deactivate plugins using a File Transfer Protocol (FTP) client.

First, you need to connect to your website using an FTP client or the File Manager app in your hosting account control panel. Once your site is connected, head to the /wp-content/ folder.

Inside, you should see a folder named ‘plugins.’ This is where all your WordPress plugin files are stored.

Simply rename the plugins folder to ‘plugins_deactivate.’ This will deactivate all WordPress plugins installed on your website.

For more detailed instructions, please see our tutorial on how to deactivate WordPress plugins when not able to access WP-Admin.

Switch to a Default WordPress Theme

Your WordPress theme may also cause your website to malfunction. This can happen if you are using a poorly coded or outdated WordPress theme that has not been updated for a while.

To find out if your current WordPress theme is causing downtime, you will need to switch to a default WordPress theme.

First, connect to your website using an FTP client or the File Manager app in your hosting account control panel.

After that, go to the /wp-content/themes/ folder.

From here, you need to locate the ‘themes’ folder. This is where all the themes from your WordPress website are stored.

Simply rename the folder to ‘themes_deactivate’ to deactivate your current theme.

Next, you need to create a new folder named ‘themes.’

After that, you can go ahead and download a default WordPress theme like Twenty Twenty-Three from the WordPress themes directory.

Once it has been downloaded, you need to unzip the file.

Next, simply upload the downloaded theme file in the new ‘themes’ folder. This will activate it on your WordPress website.

You can also delete themes using the WordPress database. For more instructions, you can see our guide on how to delete a WordPress theme.

If changing the theme or deactivating plugins didn’t resolve the issue, then continue reading.

5. Check Your WordPress Settings

Your website may also experience downtime due to incorrect WordPress configuration settings. Most commonly, your site may be using the wrong WordPress address.

First, you will need to check if your WordPress address and site address are the same.

The WordPress address is where your WordPress files and folders are stored. By contrast, the site address points to the part of your website that visitors see and interact with.

If you have access to the WordPress admin dashboard, then just visit the Settings » General page from the admin sidebar.

From here, make sure that the ‘WordPress Address’ and ‘Site Address’ boxes have the same URL.

However, if you don’t have access to the WordPress admin, then you can check your site URLs by editing the wp-config.php file.

For more detailed instructions, you can check out our tutorial on how to change your WordPress site URLs.

6. Make Sure the Permalinks Are Not Broken

Permalinks are the permanent URLs for posts and pages on your website.

Your permalinks can break due to installing or updating a particular theme or plugin. Additionally, migrating your website to a new server or domain can also break your permalinks and cause your site to go down.

In this case, you can regenerate your site’s permalinks by going to Settings » Permalinks from the admin sidebar. Here, make sure that you have the right permalink structure selected.

Next, you simply need to click on the ‘Save Changes’ button at the bottom to repair the broken permalinks.

If this method doesn’t work, we recommend checking out our tutorial on how to regenerate permalinks in WordPress for other solutions.

If your website is still down after repairing its permalinks, then you will need to continue reading.

7. Try Reuploading the WordPress Core Files

Updating the core WordPress software can also cause downtime due to changes or corruption of the core files. When this happens, important system files for your website cannot be accessed.

To fix this problem, you can try reuploading the /wp-admin/ and /wp-includes/ folders from a fresh WordPress install.

Note: This method will not remove any information or content from your site, but it may fix a corrupted core file.

First, you’ll need to visit the WordPress.org website and click the ‘Download & Extend’ menu link, followed by ‘Get WordPress’. Next, click the blue ‘Download WordPress’ button to download the .zip folder to your computer.

Next, you’ll need to extract the zip file and find the ‘wordpress’ folder inside of it.

After that, connect to your website using an FTP client. Once you have made the connection, head to the root folder of your website. It is typically called ‘public_html’ and it contains the wp-admin, wp-includes, and wp-content folders, along with other files.

Open the WordPress folder on your computer in the left column. Then, select all of its files and hit ‘Upload’ to transfer them to your website.

The FTP client will now transfer these folders to your server.

Next, it will ask if you would like to overwrite the files. You need to simply check the ‘Overwrite’ option and then select ‘Always use this action.’

Finally, hit the ‘OK’ button. Your older WordPress files will now be replaced with fresh copies.

If replacing corrupted files doesn’t solve the problem, then you need to move to the next step.

8. Install a Firewall on Your Website

Your WordPress website might also be down due to malware or DDoS attacks.

During a DDoS attack, a hacker sends a large amount of data requests to your WordPress hosting server. This causes the server to slow down and eventually crash.

Similarly, malware is software that injects itself into your WordPress files. It uses up your WordPress server resources by attacking other websites or generating spam.

Luckily, you can easily prevent DDoS attacks and malware by using a web application firewall.

The firewall acts as an filter between your website and incoming traffic. It identifies and blocks all suspicious requests before they reach your server.

We recommend using Sucuri because it is the best WordPress security plugin with a website firewall.

It runs on a DNS level and catches DDoS attacks before they can even make a request to your website.

However, if you are looking for a free solution, then we recommend using Cloudflare instead.

You may want to read our article on Sucuri vs Cloudflare for a detailed comparison.

For better website protection, you will also need to use security best practices on your WordPress website. For more details, see our complete WordPress security guide with step-by-step instructions on how to secure your site.

9. Move to a Reliable WordPress Hosting Plan

Finally, if you have tried all the steps above and your website keeps going down, then it might be time to move to a reliable WordPress hosting provider.

If you have a small business or blog, then we recommend moving to Bluehost or Hostinger.

If you run an online store, then SiteGround is the go-to hosting provider because it comes with a managed EDD hosting plan. This enables you to launch a ready-to-go eCommerce store.

Alternatively, if you have a rapidly growing business, then you should consider switching to a managed WordPress hosting provider like WP Engine.

Once you have chosen a provider, you will need to move your website to the new host.

Most hosting companies offer a free migration service that allows you to migrate your website without downtime.

You can also move your website on your own. For detailed instructions, you may want to see our tutorial on how to move WordPress to a new host or server.

We hope this article helped you learn what to do if your WordPress website keeps going down. You may also want to see our article on the best email marketing services compared and our tutorial on how to get a free SSL certificate for your website.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

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How to Create and Manage Ads.txt files in WordPress

Do you want to create and manage an ads.txt file in WordPress?

If your website gets caught up in fraudulent advertisements, then it can damage your reputation and cost you money. By adding a simple ads.txt file to your website, you can protect your site, partners, and publishers from advertising fraud, and possibly increase your ad revenue.

In this article, we will show you how to easily create and manage an ads.txt file in WordPress.

Why Create and Manage Ads.txt files in WordPress?

Selling advertising space is a great way to make money online blogging with WordPress. However, online advertising fraud is also a huge problem for both brands and website owners.

Let’s look at an example. Imagine a brand wants to place an ad on your WordPress website. They find a seller who claims they have a relationship with you, and can place advertisements on your website.

This third party might be one of your approved partners, or they might be committing online advertising fraud by selling unauthorized ads.

If your site gets caught up in advertising fraud, a third party may buy advertising space on your website and then resell it without your approval. This can lead to spammy or malicious advertisements on your WordPress blog.

Here, an ads.txt file can help keep your site safe.

Ads.txt file stands for ‘Authorized Digital Seller.’ It was developed by IAB Tech Lab to help stop fraud in online advertising. In this file, you can list all the companies that have permission to sell advertising space on your website.

An ads.txt file is publicly available, so advertisers, publishers, and resellers can use it to check that they’re dealing with an approved company.

If you sell ads on your WordPress blog using Google Adsense, DoubleClick, or Ad Exchange, then we recommend adding an ads.txt file to your site.

With that being said, let’s see how you can create and manage an ads.txt file in WordPress.

How to Create and Manage Ads.txt Files in WordPress

The easiest way to create an ads.text file is by using Ads.txt Manager. This free plugin adds a simple code editor where you can type in all your authorized platforms and networks.

The first thing you need to do is install and activate the Ads.txt Manager plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

Upon activation, head over to the Settings » Ads.txt page.

This opens a simple code editor where you can add each platform or reseller on its own line. For example, here we’re adding Google AdSense as an approved advertising platform:

google.com, pub-0000000000000000, DIRECT, f08c47fec0942fa0

The first field is the domain of the company that is allowed to sell or resell your ad inventory. In the above example, that’s google.com.

After that, you’ll add the publisher ID, which is unique to your account. If you’re not sure where to find this ID, then you can check the network or platform’s online documentation for more information.

The third section declares the relationship type, which is either DIRECT or RESELLER. Direct means the publisher works directly with the AdTech vendor. Meanwhile, reseller means the publisher has authorized a third party to resell on their behalf, such as an ad network or ad management solution.

The last field is the ID of the advertising platform, which is optional.

You can now add as many platforms and resellers as you want. Simply add each organization on its own line.

When you’re happy with the information you’ve entered, click on the ‘Save Changes’ button.

Now, anyone can read your site’s ads.txt file.

To see the file in action, simply add ads.txt to the end of your domain name, such as https://ift.tt/3qSDxYM

Fixing the ‘Earnings at risk Error’ in Adsense

If you use Google AdSense, then you may see the following error in your AdSense account:

Earnings at risk – One or more of your ads.txt files doesn’t contain your AdSense publisher ID. Fix this now to avoid severe impact to your revenue.

This just means your ads.text file doesn’t have the right publisher ID.

To fix this issue, log into your AdSense page using your Google email address and password. You’ll find the ID next to the following field: ‘This email is associated with the AdSense account.’

Now, simply go to Settings » Ads.txt in your WordPress dashboard and find the line that adds Google AdSense as an authorized provider.

You can now change the text so that it uses the right ID.

After that, don’t forget to click on ‘Save Changes’ to store your settings. Now if you visit your Google AdSense account again, the error message should have disappeared.

We hope this tutorial helped you learn how to create and manage ads.txt files in WordPress. You may also want to learn how to increase your blog traffic or check out our expert pick of the best WordPress popup plugins.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

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Should I Give Permission for WordPress Plugins to Collect Data?

One of our readers recently asked whether it’s ok to give WordPress plugins on your site permission to collect usage data.

They were concerned about whether there are security concerns in sharing website usage data with plugin developers, and whether there are any benefits for doing so.

In this article, we’ll discuss the pros and cons of letting plugins collect data from your WordPress site, and when it poses an unacceptable security risk.

Which WordPress Plugins Collect Data From Your Website?

Most plugins DO NOT collect any data from your WordPress website. However, some plugins may ask you to share anonymous usage data with the developers, so that the plugin can be improved.

For example, on the WPForms plugin’s Miscellaneous Settings page, you will find an option called ‘Allow Usage Tracking.’

The description explains, ‘By allowing us to track usage data, we can better help you, as we will know which WordPress configurations, themes, and plugins we should test.’

Similar to leaving plugin reviews, sharing anonymized data with reputable plugins is a helpful way to support plugin developers.

WordPress.org rules require that all free plugins MUST get user’s consent before enabling such usage tracking, so you can be certain that no one will collect your website’s data unless you specifically authorize them to do so.

Now you may be interested to learn about the types of usage data that help plugin developers.

How Do We Use Usage Data Collected by Our Plugins?

It may be helpful to give you our perspective, and let you know about the types of data we collect from our plugins, as well as how we use the data to improve our products.

Awesome Motive, the company behind WPBeginner, develops a suite of free and premium WordPress plugins that are used by over 25 million websites.

Our plugins include OptinMonster, MonsterInsights, WPForms, SeedProd, WP Mail SMTP, RafflePress, All in One SEO, Smash Balloon, and many more.

Some of our plugins give you the option to enable anonymous usage tracking. This helps us to improve each plugin and make better decisions about future feature development.

The data we collect is always anonymous. It is not tied to your website in any way. For example, here is a screenshot from the OptinMonster Miscellaneous settings page.

You can think of the data we collect as telemetry. It allows us to monitor how our plugin is being used in real-time.

It is important to understand that we are looking for how our plugins are being used across our entire user base, not on your particular website.

That means we will never know which settings and plugins are being run on a specific website such as syedbalkhi.com. But we will be able to discover, for example, the percentage of all users who have installed a specific version of our plugin.

We also find it useful to collect information about the server environment being used by your WordPress hosting provider, including your PHP version, MySQL version, and locale / language.

This allows us to test our plugins for the most popular versions among our users. It also allows us to improve coding standards by safely deprecating older versions.

For instance, the diagram below shows the different versions of PHP being used by one of our plugins’ users. It shows that PHP 5.5 is used by very few users, and this helps us to decide whether to deprecate support for that version of PHP.

We’re also interested in which plugin features are being used and which settings are active. This information gives us a better idea of which features are doing well, and which aren’t.

Besides that, we gather aggregated data to improve our cross-plugin and theme compatibility to ensure that our plugin updates does not lead to any conflict with other popular plugins that happens so often in the WordPress industry.

Again, this is all general, aggregated data and not tied in any way to you and your specific website.

We NEVER collect any data about your website’s visitors, customers, or any other personal identifiable information.

Should You Allow WordPress Plugins to Collect Data From Your Site?

Now that you can see the benefits sharing usage data gives to the plugin developer, we’ll answer the question of whether you should allow plugins to collect data from your WordPress site. This decision needs to happen on a case-by-case basis. Here are some guidelines.

Anonymous Usage Tracking

When a reputable plugin collects data from your website anonymously, then it is normally safe to share usage data with the developer.

You can look for the author’s reputation. If the plugin is popular, then you can be confident they will collect and use the data responsibly. You could even reach out to them and ask how they use the data they collect.

Also, if you rely on the plugin to add needed features to your website, then you can help the developer to improve the plugin and add features by sharing anonymous usage data.

Data Tied to Your Website or Email Address

However, not all data is collected anonymously. For example, there may be plugins that tie your usage activity to your specific website or even an individual email address.

In these cases, you should exercise caution. It is normally not a good idea to freely share such detailed information about your website with third parties.

You can learn more by reading our guide on WordPress security best practices.

Nulled or Pirated Plugins

Also, if you want to keep your website secure, then you should never use nulled themes and plugins, or pirated copies of premium WordPress products.

That’s because you have no way of knowing how they have been modified. They might collect sensitive information about your website without your permission. They may even spread malware to your users or give hackers access to your site.

Nulled and pirated plugins pose a serious security risk. That’s why we recommend that you do not ever allow data collection from a nulled or pirated plugin or theme. For more details, see our guide on why you must avoid nulled WordPress themes and plugins.

We hope this tutorial helped you learn whether you should give permission for plugins to collect data from your site. You may also want to learn how to speed up your WordPress performance, or our expert pick of must-have WordPress plugins for business sites.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

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How to Send Email to All Registered Users in WordPress

Do you want to send an email to all registered users in WordPress?

Sometimes you may need to send a mass email to everyone who has an account on your website. This may include customers, members, subscribers, and even other WordPress users.

In this article, we will show you how to send an email to all registered users in WordPress.

Why and When You Need to Send Email to All Registered Users in WordPress?

If you allow user registration on your WordPress site, then there are a few different reasons why you may need to email all registered users. For example, you might want to let your site’s Authors and Editors know about a new plugin you’ve added to help them write great posts.

If you run an online store, then you may be launching a giveaway or contest in WordPress, exclusively for people who have the ‘Customer’ role.

Depending on how you’ve set up user registration, you may not add all users to your email list automatically. This can make it difficult to contact everyone who uses your site.

Thankfully, there are other ways to bulk message everyone who has an account with your WordPress website.

Before contacting your users, you’ll want to make sure you’re not breaking any laws. That said, we recommend reading our ultimate guide to WordPress and GDPR compliance.

Now, let’s see how you can easily email all registered users on your website.

How to Make Sure Your Emails Are Delivered Safely

Before we start, you want to make sure that users will receive the emails you send.

Sometimes, your WordPress hosting server may not be properly configured or email providers such as Gmail might use filters and tools that wrongly flag your emails as spam.

You can follow our tutorial on how to fix WordPress not sending email issue for more details.

With that in mind, we recommend using an SMTP service provider to improve your email deliverability and make sure all registered users receive their messages safely.

WP Mail SMTP is the best WordPress SMTP plugin on the market. It allows you to connect your WordPress site with a mailer service. This means your emails always end up in the user’s inbox, and not in the spam folder.

We recommend buying the paid version called WP Mail SMTP Pro as it allows you to send emails in WordPress using Gmail SMTP, SendLayer, Sendinblue, and more. You can also see the open and click-through rates for your emails, so you can monitor the success of your different email campaigns.

Upon activation, you need to visit the Settings » WP Mail SMTP page.

Here, enter your license into the ‘License Key’ field.

You can find this information by logging into your WP Mail SMTP account.

After entering the license key, click on the ‘Verify Key’ button. Now you’ve activated WP Mail SMTP, go ahead and click ‘Launch Setup Wizard.’

On the next screen, select ‘Let’s Get Started.’

WP Mail SMTP will now ask you to choose the mailer that you want to use with your WordPress website.

We recommend using SendLayer, SendinBlue, or SMTP.com as they’re reasonably priced and can scale to support your growing business.

After choosing your SMTP mailer, click on the ‘Save and Continue’ button.

WP Mail SMTP will now show you how to configure this mailer.

If you need help, then see our ultimate guide on how to set up WP Mail SMTP with any host.

If you want to use third-party mailers, then you can follow our guide to send WordPress emails via Gmail SMTP. We also have a similar guide for the Sendinblue SMTP setup.

Sending Email to All Registered Users in WordPress

The best way to email all your registered users, is by using Send Users Email. This simple plugin lets you send bulk messages based on the user’s role.

Before you get started with this plugin, you may want to check your user roles. You can then make any changes so that your users are properly organized by role.

For more details, see our beginner’s guide to WordPress user roles and permissions.

When you’re happy with how your roles are set up, the next step is installing and activating the Send Users Email plugin. For more details, please see our step-by-step guide on how to install a WordPress plugin.

Upon activation, go to Email to users » Email Roles in your WordPress dashboard.

Here, you can choose which users will receive the email based on their role on your WordPress blog.

For example, in the following image, we’re messaging everyone who has the ‘Subscriber’ role.

You can now type the email that you want to send to all registered users. The Send Users Email plugin also has a few placeholder tags that you can use to add user information to the message.

For example, you can address the user by name using the placeholder. When Send Users Email creates each email, it will replace the placeholder with the recipient’s first name.

By using a combination of plain text and placeholders, you can send a personalized email to all registered users.

When you’re happy with the information you’ve entered, click on the ‘Send Message’ button.

WordPress will now email everyone who has the selected user role.

How to Email Specific Registered Users in WordPress

The the Send Users Email plugin also lets you send an email to a small group of registered users, or even to a specific user. For example, you may want to send a follow-up email to a particular Subscriber, after sending a bulk email.

To message individual users, simply go to Email to users » Email Users. This shows a list of all your registered users.

To message a user, simply check the box next to their username.

After selecting all the people you want to email, you can go ahead and create your message.

When you’re happy with the message, simply scroll to the bottom of the screen and then click on Send Message.

We hope this article helped you learn how to send an email to all registered users in WordPress. You may also want to see our guide on how to create an email newsletter and our expert pick of the best email marketing services for small businesses.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

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