Are you trying to attract more readers or to increase your traffic, but all your efforts are going in vain. It may be because your blog might have an extremely high bounce rate.
A high bounce rate is a parameter to measure how many people land on one of your pages and leave the blog without clicking on any other page. In other words, a single page visitor accounts to a higher bounce rate.
Most bloggers know that it is always a bad idea to have a higher bounce rate.
Well, why do we say this? It is mainly because many of the readers who visit your blog bounce off even before landing on your blog page.
A higher bounce rate, results in a decrease in traffic and hence your revenue also decreases. A higher bounce rate also tells what poor user experience is all about. Decrease your bounce rate to get more page views and thus translate them into revenue. But how do you achieve a good bounce rate?
That’s why this week’s #ShoutersChat was: “Lowering down your blog’s bounce rate.”
In this week’s #ShoutersChat we discussed everything from your website’s bounce rate and the time that is spent per session on an average. We also talked about the various factors that could increase your bounce rate and if pop-ups could have an affect on the bounce rate of your website. Content formatting to decrease the bounce rate was another topic which was discussed during the session.
Here is a recap of each question and the top answers by Shouters.
Q1. What is your site’s bounce rate and average time spent per session?
From the Shouter community:
A1. Around 21 Blogs and 10 Pages later, the current Bounce Rate of my site hovers around 35-40%. Average time spent is generally in the 2-3 mins range. #ShoutersChat
— ClimbSERP (@ClimbSERP) February 3, 2018
A1: Previously it was around 68.30% and 2:05 minutes. It's a men's fashion blog. But now it is 36%. I have controlled the content vs image ratio. #shouterschat https://t.co/ubxJf2rxMr
— PanthM (@PM_vergo) February 3, 2018
A1 – My sites bounce rate in 79% and avg spending time is 1 m 53 seconds ! #ShoutersChat
— Niraj Bariya (@NirajBariya) February 3, 2018
Q2. What do you think is the major factor of high bounce rate?
From the Shouter community:
A2: high bounce rate.. that ,means we are targeting the wrong traffic source. You are not providing a value to your visitors.#shouterschat https://t.co/o5Q3Gp0Lgt
— PanthM (@PM_vergo) February 3, 2018
A2. 1)The UI/UX
2) Popups
3) Spamming of Ads
4) High Page Load speed
5) Poor Content presentation.#ShoutersChat https://t.co/xeWu4FUAy7— Parth Suba (@parthsuba77) February 3, 2018
A2. Slow Loading speed, Low-Quality & badly optimized content, poor UX, no interlinking could be few of them #ShoutersChat
— Mohd Adnan (@shoutadnan) February 3, 2018
Q3. Do you think popups can increase bounce rate? Why or why not?
From the Shouter community:
A3. Pops are very important if used wisely. The exit intent Popups with unique and catchy words which also creates an emergency to achieve a goal helps most of the times. Then it all depends on A/B testing. #ShoutersChat https://t.co/fkwyys8Dpq
— Parth Suba (@parthsuba77) February 3, 2018
A3. Definitely they can. I myself switch tabs or close them when popups block the screen. So I have set popups on the leave-intent mode. #ShoutersChat
— Ashvini Naik (@FitbeWell_Blog) February 3, 2018
Q4. How do you think you should format content to decrease your bounce rate?
From the Shouter community:
A4. 1) Increase readability (Short sentences, short paragraphs)
2) Bold keywords
3) Using subheadings & bullet points
4) Interlinking posts
5) Using images or infographics
6) Faster loading time
7) Mobile Friendly
8) Attractive headlines#ShoutersChat— Mohd Adnan (@shoutadnan) February 3, 2018
A4. Proper Headings, sub-headings, relevant content, useful infographics, internal linking: A blend of all these may help in reducing the overall bounce rate to some extent. #shouterschat
— fintrakk (@fintrakk_blog) February 3, 2018
A4) Cut down big paragraphs into few. Write long posts with enough details. And most important, use good quality images. #ShoutersChat
— Nirmal Kumar (@nirmal_kumar_a) February 3, 2018
Q5. What is the bounce rate that you want to achieve?
From the Shouter community:
Between 40 – 50% is optimum
— D. Das (@deboprtimdaas) February 3, 2018
A5) 25-40% will make me happy #ShoutersChat
— Mohd Adnan (@shoutadnan) February 3, 2018
Join Us Every Saturday on #ShoutersChat
That is it for this week. We’d love to see you in the next session of #ShoutersChat which takes place every Saturday at 7 PM IST.
Please take a moment to answer the questions on Twitter in the comment section below. We’d love to hear your thoughts!
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Lowering down your blog’s bounce rate – A #ShoutersChat Recap is a post from ShoutMeLoud - Shouters Who Inspires
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