How to Increase Leads by 50% With Interactive Lead Generation

Let’s face it: a generic contact form won’t be the most exciting thing your users see today. People crave engaging, personalized experiences.

That’s where interactive lead generation comes in. It can transform how you connect with your audience and build valuable relationships.

Think about it. Would you rather read a wall of text or take a fun quiz that reveals something about yourself? Interactive content grabs attention, sparks curiosity, and encourages people to stick around. And when people are engaged, they’re far more likely to become leads.

Let’s dive into my favorite interactive lead-generation techniques that will help you build a loyal following who can’t wait to see what you do next.

Note: This is a guest post by Thomas Griffin, the co-founder of OptinMonster, the #1 conversion rate optimization tool. This is an expert column where we invite a WordPress expert to share their experiences with our readers.

Depending on your niche and the strategies you use, you can expect your conversion rates to increase by 50-300% when using interactive lead generation techniques like these:

1. Quizzes Are Lead Generation Goldmines
2. The Power of Interactive Calculators
3. Engage and Learn Using Polls and Surveys
4. Use Gamification to Turn Visitors Into Loyal Fans
5. Capture Attention Using Lightbox Popups
6. Grow Your Email List by Running Social Media Contests
7. Make Forms Simpler Using Progressive Profiling
8. Webinars Are High-Impact Lead Generators
9. Make Data Irresistible Using Interactive Infographics
10. Let Users Download Interactive Lead Magnets
11. Generate Leads 24/7 Using Live Chat and Chatbots

1. Quizzes Are Lead Generation Goldmines

Have you seen those BuzzFeed quizzes that everyone loves to share? There’s a reason they go viral – people can’t resist finding out more about themselves. Quizzes engage users because they tap into their natural curiosity.

When given the choice of completing a form or a fun quiz that reveals something about themselves, they’ll pick the quiz every time. And once they are hooked, they will be far more willing to hand over their email address for the big reveal.

The numbers don’t lie! Well-crafted quizzes can achieve lead generation rates as high as 50%. That’s because they transform passive visitors into active participants who are eager to learn.

I’ve found that the key is to create a quiz that aligns with your industry and audience’s interests. Here are a few ideas to get you started:

• Personality quizzes uncover hidden traits or preferences, such as ‘What’s Your Marketing Style?’ or ‘Which Literary Character Are You?’.
• Trivia quizzes test knowledge and spark friendly competition, for example, ‘Are You a WordPress Guru?’ or ‘Do You Know Your Blog History Trivia?’
• Survey quizzes gather opinions and preferences while providing value, like ‘What’s Your Ideal Workout Routine?’ followed by personalized fitness tips.
• Compatibility quizzes help users find the perfect product or service match, such as ‘Which Productivity Strategy Is Right For You?’

For example, this website offers a quiz that helps online business owners discover the type of online course that best fits their needs. After completing the quiz, they will receive tips in their inbox about the best way to build a course in that format.

2. The Power of Interactive Calculators

We make decisions every day, but some choices feel bigger than others.

Will this investment really pay off? How much could I save with a different approach? These are the questions that keep your potential customers up at night.

Interactive online calculators are so effective because they transform uncertainty into concrete numbers, giving your audience the confidence to take the next step.

Think about it. Instead of just reading about the potential benefits of your product or service, users can input their own information and get personalized results. Suddenly, those benefits become tangible, placing 40% subscription or conversion rates within reach.

But you should understand I’m not talking about generic calculators. You will need to create custom interactive calculators that directly address a key concern for your target audience.

Let’s say you sell eco-friendly cleaning products. A ‘Cost Savings Calculator’ that compares the long-term costs of traditional vs. eco-friendly options would really resonate with budget-conscious consumers.

Here are some more calculator ideas to inspire you:

• Financial services businesses can offer retirement planning calculators, mortgage payment estimators, and investment return calculators.
• Healthcare websites could use symptom checkers, healthy habit trackers, and cost-of-care estimators.
• Marketing and business sites might create website traffic calculators, social media ROI calculators, or freelance rate estimators.

By providing valuable tools that simplify decision-making, you’re not just generating leads – you’re building trust and positioning your brand as a helpful resource. And that’s a recipe for long-term success!

3. Engage and Learn Using Polls and Surveys

Many of my clients complain that it always feels like they’re talking at their audience instead of with them. Polls and surveys are my favorite weapons for turning a one-sided speech into a genuine conversation.

People love to share their opinions, especially when they know their feedback is valued. By adding polls and surveys to your website, you are not just collecting data. You are also showing your audience that you care about what they think.

Here’s where it gets really powerful. The insights you get from polls and surveys can give a huge boost to your marketing strategy. You can:

• Understand content preferences by asking what topics your audience wants more of, which questions they need to be answered, or what formats they prefer.
• Improve the user experience by asking for feedback on your website’s design, navigation, or checkout process to identify areas for improvement.
• Refine your products and services by discovering what your audience loves, what they wish was different, and which new products or services they’d be excited about.

The best thing is that you don’t need to be a tech genius to create engaging polls and surveys on your WordPress site. There are plenty of user-friendly WordPress poll plugins like UserFeedback that can have you up and running in minutes without slowing down your website.

4. Use Gamification to Turn Visitors Into Loyal Fans

Unless you inject a little fun into your lead generation process, filling out forms can feel like a chore. Gamification makes the way people interact with your brand more exciting and engaging.

You may be familiar with the addiction to getting the highest score on arcade games. Gamifying your website taps into that same psychology, making people want to engage with you.

Game-like elements on your website will encourage visitors to take action and provide their email addresses. They will also create a positive association with your brand, so people will spend more time on your site and are more likely to return.

Here are some of my favorite ways of gamifying landing pages:

• Offer instant discounts, freebies, or exclusive content rewards on a spin-to-win wheel that requires an email address to enter.
• Hold a virtual scavenger hunt where you hide clues or challenges throughout your website that lead to a special offer or reward, encouraging deeper engagement.
• Add a customer loyalty program that awards points for actions like signing up for your email list, making a purchase, or referring a friend.

Don’t forget that for gamification to be successful, you need to make it relevant to your audience and your brand. The goal isn’t just to give things away. It’s to create a memorable, enjoyable experience that deepens the connection with your audience.

5. Capture Attention Using Lightbox Popups

As I said in an earlier guest post, popups are still relevant and can be an incredibly effective way to interact with your website visitors. Lightbox popups are even better.

Think of lightbox popups like a well-timed spotlight on a stage. They gracefully dim the background content to focus your visitor’s attention on a specific message or offer. Plus, they can be animated and eye-catching, making them impossible to ignore.

While the average popup might have a conversion rate between 2-5%, some of my best clients have seen incredible results with lightbox popups, boosting conversions by a staggering 600%.

Here are some of the best ways to use them:

• Build your email list by offering a tempting lead magnet, exclusive content, or a special discount in exchange for an email address.
• Grow your social media following by encouraging visitors to connect with you on Facebook, Instagram, or other platforms with a well-placed lightbox.
• Boost sales with urgency using a countdown timer to create a sense of scarcity and encourage quick action.

The golden rule of lightbox popups is clarity. Make sure your popup looks great and has one clear call to action. Remember, the goal is to enhance the user experience, not distract from it.

To learn how to get even more mileage out of your popups, you may want to see my guest post on how to use the psychology of popups to boost signups by 250%.

6. Grow Your Email List by Running Social Media Contests

Everyone loves a good giveaway! Social media contests are a fun, effective way to generate excitement, attract new followers, and grow your email list.

The beauty of a well-run contest is that it’s a win-win. Your audience gets a chance to win something awesome, and you get valuable leads and increased visibility for your brand.

Creating a giveaway is easy because the best WordPress giveaway and contest plugins, like RafflePress, offer all the features you need to run a social media contest that grows your email list.

Besides just asking for an email address, I prefer to give contestants multiple ways to enter. For example, you could let them like your Facebook page, follow you on X (Twitter), or visit your YouTube channel.

You can assign points to each method, and the more points they earn, the greater the chance that they’ll win a prize.

7. Make Forms Simpler Using Progressive Profiling

Let’s be honest: no one wakes up in the morning hoping they get to fill out an online form. And the longer or more complicated the form, the more likely people will abandon it altogether.

So, how do you collect those leads without scaring people away with a never-ending list of questions? The answer is to create interactive forms using progressive profiling.

Progressive profiling is a smarter, more user-friendly approach to form design because it takes things one step at a time. Instead of asking all your questions right away, you gather information gradually, asking just a few relevant questions at each interaction.

Think of it like a friendly conversation, not a job interview.

Some other small ways I like to improve my own lead capture forms are to display a progress bar to keep users motivated and use dynamic form fields that change based on user input.

This adds a personal touch and lets the user skip irrelevant questions. By keeping the process simple, your submission rates will skyrocket.

For an expert guide on creating the perfect form, you can take a close look at Jared Atchison’s guest post on creating more interactive forms.

8. Webinars Are High-Impact Lead Generators

If you want to connect with your audience on a deeper level and generate a flood of high-quality leads, then I recommend holding webinars. In fact, I get my team to run a webinar every week, and studies show that 95% of marketers hold webinars.

A webinar is an online event where you can share your knowledge, answer questions in real time, and build a stronger connection with your audience. This lets you become the go-to expert in your field from the comfort of your own computer.

Why are webinars so effective?

• They attract an engaged audience because people who sign up for your webinar are already interested in what you have to offer, making them prime candidates for becoming loyal customers.
• They showcase your expertise by allowing you to share your knowledge, demonstrate your skills, and establish yourself as a thought leader.
• They build trust and credibility through live interaction and allowing participants to ask questions.

Make sure you choose a compelling topic that answers your audience’s burning questions and leaves them wanting more.

There are excellent webinar software platforms available that offer the functionality you need, such as registration, lead capture, and engagement features like live Q&As.

To get started, take a look at this guide on how to host a virtual event in WordPress.

9. Make Data Irresistible Using Interactive Infographics

We all know that visuals are powerful, but smart marketers are taking things a step further with interactive infographics.

Would you rather passively look at a static image or actively explore data, uncover hidden insights, and control your own learning experience? Interactive infographics transform data from something you simply see to something you experience.

For example, on the OptinMonster website, users can interact with a graphic by moving a slider. This lets them explore the difference our product can make to their conversion rates.

Here are some more ways you can use interactive elements to improve your infographics:

• Capture attention using animations, hover effects, and clickable elements that draw the eye and invite exploration.
• Simplify complex information by breaking down data into manageable chunks that users can explore at their own pace, improving comprehension and recall.
• Tell a story using interactive timelines, maps, or diagrams to create a narrative flow that keeps your audience engaged.

Just like Apple uses interactive infographics to showcase its products, you can use them to captivate your audience, enhance your brand message, and drive conversions.

You can learn how by following this guide on how to create interactive images in WordPress.

10. Let Users Download Interactive Lead Magnets

Lead magnets are valuable freebies that you offer in exchange for an email address. They are one of the most popular ways to grow your list.

But with every website out there offering downloadable PDFs, how do you make your lead magnets stand out from the crowd?

The answer is to make them interactive. Interactive lead magnets transform the way people learn and engage with your brand. Instead of passively reading eBooks, your users can actively participate in an experience that delivers personalized insights.

We’ve already explored the power of quizzes, calculators, and polls as lead magnets. But here are a few more ideas to spark your creativity:

• Interactive buyer’s guides help your audience make informed decisions with clickable elements that reveal product comparisons, feature highlights, and customer reviews.
• Product demos and virtual tours give potential customers a hands-on experience with your product through interactive simulations, 360-degree views, and clickable hotspots.
• Mini online courses deliver valuable knowledge in bite-sized, interactive lessons, complete with quizzes, progress tracking, and gamified elements.
• Behind-the-scenes experiences offer exclusive access to your creative process, company culture, or product development journey through interactive videos, timelines, or tours.

This is easier than you might think. Specialized lead magnet tools like Beacon or Thrive Leads can integrate with your email marketing service for easy delivery.

11. Generate Leads 24/7 Using Live Chat and Chatbots

We live in a world where everything happens instantly, from getting an Uber to ordering home-delivered food. When people visit your website, they expect that same level of immediacy.

That’s why live chat and chatbots are becoming essential tools for online businesses. They bridge the gap between a static website and a personalized, responsive experience.

Think about your own online experiences. Have you ever abandoned a purchase because you couldn’t get a quick answer to a simple question? Live chat and chatbots eliminate that frustration, providing instant support and guidance 24/7.

Luckily, you can use easy-to-use chatbot software designed specifically for WordPress websites to instantly answer common customer questions, improve user experience, generate leads, and collect user data.

They can also automatically refer difficult questions to human support staff when necessary, giving you the best of both worlds.

You may have already met Archie, our chatbot on the OptinMonster website.

You can make your own by following this guide on how to add a chatbot in WordPress.

Remember, the digital landscape is always evolving. Stay curious, keep experimenting with new interactive technologies, and always put your audience’s needs first. This mindset will help you stay ahead of the curve in lead generation and digital marketing.

I hope this guest post helps you boost the quantity and quality of your leads by making your website more interactive. You may also want to see these guides on how to do lead generation like a pro and the best lead generation plugins for WordPress.

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The post How to Increase Leads by 50% With Interactive Lead Generation first appeared on WPBeginner.

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