Friday, 31 May 2024

9 Best Twitter Plugins for WordPress in 2024 (Compared)

We’ve been promoting our brands across social media platforms like Twitter for several years now, so we know how useful plugins can be for increasing followers, traffic, and shares.

However, not every Twitter plugin can handle every use case that your business might have. That’s why we’ve tested the best options on the market and paid attention to social features, user-friendliness, and price.

In this article, we will share the best Twitter plugins for WordPress that will help you grow your Twitter followers and engagement.

Best Twitter Plugins for WordPress (Compared)

If you are in a hurry, then you can take a look at our top picks to choose a WordPress Twitter plugin quickly.

# Plugin Best For Pricing
🥇 Smash Balloon Twitter Feed Embedding Twitter feeds on your website $49/per year + Free
🥈 RafflePress Hosting Twitter giveaways and contests $39/per year + Free
🥉 Uncanny Automator Creating automated workflows for Twitter $149/per year + Free

Why Use a Twitter Plugin for WordPress?

Twitter, also known as X, is one of the most popular social media platforms, with over 217 million monthly active users. Because of this, many WordPress sites and blogs use Twitter to reach new audiences and maximize their online presence.

With a WordPress Twitter plugin, you can quickly boost your social media marketing efforts. You can do things like:

  • Increase traffic by automatically sharing new blog posts on Twitter.
  • Add social proof by displaying a Twitter feed on your website.
  • Boost your Twitter followers by running a viral giveaway.
  • And more

That being said, let’s take a look at the best WordPress Twitter plugins that you can use.

Disclaimer: We have tested all the plugins in this list on our demo website to look at all their features, pros, and cons. This helped us give you only the best recommendations for Twitter plugins. For more details, you can see our WPBeginner editorial process.

1. Smash Balloon Twitter Feed (Twitter Feed Embeds)

Smash Balloon Twitter Feed Pro

Smash Balloon Twitter Feed is the best WordPress Twitter plugin on the market because it easily lets you embed your recent tweets in WordPress.

It allows you to display multiple Twitter feeds based on users, hashtags, keywords, or search terms, meaning you can also add tweets from public accounts to your website.

The Smash Balloon Twitter Feed plugin also has different customization and layout options like grids and carousels to help attractively display tweets.

Customizing the Twitter feed using Smash Balloon

For more information, see our tutorial on how to embed actual tweets in WordPress blog posts.

Additionally, the plugin lets you include retweets and replies, use advanced filters, and even allows you to display photos, videos, and Twitter cards to embed rich content on your blog.

Pros

  • Twitter Feed supports the default WordPress editor, and you can add your feed using a simple block.
  • It comes with a smart caching system that loads your feed easily.
  • Upon plugin testing, we found that it lets you showcase specific Twitter profiles on your website.
  • The plugin comes with reports and analytics features to track your Twitter feed performance.
  • Smash Balloon also offers social feed plugins for Instagram, Facebook, and YouTube.

Cons

  • The Twitter Feed plugin has a free plan. However, you will need to upgrade to the pro version to unlock advanced features.

Why we recommend Smash Balloon Twitter Feed: It is the best WordPress Twitter plugin on the market that allows you to easily embed recent tweets and your entire Twitter feed.

It comes with an easy-to-use builder, multiple layout templates, analytics, and a caching feature to load your feed quickly. If you want to display tweets on your site, then this plugin is the best choice for you.

For more information, you can see our complete Smash Balloon review.

2. RafflePress (Twitter Giveaways and Contests)

RafflePress

RafflePress is the best WordPress giveaway plugin on the market. It lets you set up contests with prizes that you can use to get more Twitter followers and engagement.

The plugin comes with a built-in campaign template for Twitter. This allows you to instantly launch contests aimed at boosting Twitter engagement.

Plus, it is incredibly easy to use and has a drag-and-drop content builder. All you have to do is add the actions you want to include in your contest and then add them to any WordPress post or page.

Add Twitter as an action in a giveaway

For detailed instructions, you can see our tutorial on how to run a social media contest to grow your site.

Pros

  • RafflePress is not just limited to Twitter. You can use it to grow your email list, increase Facebook likes, drive traffic and sales to your online store, and more.
  • When we tested the plugin, we realized that you can choose if you want users to share your content on Twitter, follow your account, or tweet a specific message to enter the contest.
  • RafflePress is completely mobile-friendly, meaning users can enter your contest directly from their mobile devices.
  • It ensures a smooth Twitter login experience for users and provides complete spam entry protection. Plus, it has an analytics feature.

Cons

  • You can use RafflePress Lite to get started with giveaways and contests. However, to unlock more Twitter actions, you must upgrade to the pro plan.
  • You cannot use the plugin to embed or share Twitter content on your website.

Why we recommend RafflePress: If you want to use your WordPress site as a platform to boost your Twitter following and activity, then RafflePress is the perfect choice for you. It lets you build amazing giveaways and contests that can drive traffic to your Twitter handle as well as boost engagement on your WordPress blog.

To learn more, just see our detailed RafflePress review.

3. Uncanny Automator (Twitter Automations)

Uncanny Automator website

Uncanny Automator is the best WordPress automation plugin. It lets you connect your website with over 150 applications, including Twitter, to create automated workflows without writing code.

You can easily connect the plugin with Twitter to send a new tweet when a blog post is published, a comment is posted, a new user registers on your site or to encourage visitors to post a tweet after an online course completion.

With Uncanny Automator, you are able to set these triggers and actions to create a recipe and also use conditional logic to control when and how your automation runs.

Choose your action for Twitter

For detailed information, you can see our tutorial on how to automate WordPress and social media with IFTTT and more.

Pros

  • Uncanny Automator’s recipe builder is super beginner-friendly. It provides unlimited recipes and actions.
  • You can use the plugin to send direct messages to Twitter users, mention specific users, reply to tweets, and post multimedia content.
  • It lets you connect with your personal or business Twitter account to create an automated workflow.
  • Uncanny Automator can monitor clicks, likes, and retweets directly.

Cons

  • It has a free plan, but you must buy the pro version to unlock advanced Twitter triggers and actions.
  • It cannot embed Twitter content on your website.

Why we recommend Uncanny Automator: It is the best automation plugin that can help drive traffic to your website using Twitter. This way, whenever something happens on your site, it will automatically be tweeted on your account, sending more traffic.

For details, you can also see our Uncanny Automator review.

4. All in One SEO For WordPress (Twitter Cards)

All in One SEO

All in One SEO for WordPress is the best SEO plugin on the market that allows you to add Twitter cards for your website content. These cards are the images and descriptions that appear on Twitter when someone shares your blog posts.

They can help boost the number of people following your Twitter accounts through content attribution.

Twitter card

AIOSEO also offers multiple Twitter card types and makes it super easy to link your website with your social media account. This allows Twitter to display your username and profile picture when sharing your content.

For details, you can see our tutorial on how to add Twitter cards in WordPress.

Pros

  • When we were testing the plugin, we realized that AIOSEO lets you link individual content to the author’s Twitter profiles.
  • The plugin offers other features like XML sitemaps, a broken link assistant, a headline analyzer, on-page SEO, and more.
  • It can act as a writing assistant and provide suggestions to improve your content.
  • Other than Twitter, you can also add Facebook cards with AIOSEO.

Cons

  • The plugin’s free plan has limited features.
  • It cannot add your Twitter feed to your website.

Why we recommend All in One SEO: If you are looking for a tool to add Twitter cards to your blog posts, then All in One SEO is the perfect choice for you. It’s also an excellent choice for improving your website’s overall SEO.

For details, you can see our AIOSEO review.

5. Shared Counts (Social Sharing)

Shared Counts

Shared Counts is one of the best social sharing plugins for WordPress that is designed for speed and performance without compromising on features.

As the name suggests, it allows you to display the share count for each social media platform, including Twitter. You can also display the total share count for each blog post.

Plus, you can add Twitter Share and Retweet buttons to make it easy for website visitors to share your content online.

Pros

  • Other than Twitter, you can also add share buttons for Facebook, Yummly, Pinterest, and LinkedIn.
  • There are multiple button styles to choose from, and you can also select the button location.
  • The plugin is super easy to use and helps you instantly add social features to your WordPress site without compromising website speed.
  • It helps offer social proof by displaying share counts.

Cons

  • When we were testing the plugin, we realized that it does not let you choose button positions.
  • Its analytics and reporting feature is basic compared to other tools on this list.

Why we recommend Shared Counts: If you want to encourage users to share your content or tweet about it on their Twitter accounts, then Shared Counts is the best Twitter plugin for you.

6. Social Warfare (Social Sharing)

Social Warfare

Social Warfare is another popular plugin for adding social sharing buttons to your website. It gives you complete control over what content your readers can share on Twitter (and other social networks) and how they share it.

The plugin offers multiple button styles, and they are all designed to work well on mobile devices. You can also style and position them in different ways and add sharing buttons in different parts of an article according to your liking.

While testing the plugin, we particularly liked that you can also add a customizable tweet box within your content.

Pros

  • It shows an accurate share count for each platform, including Facebook, Twitter, and LinkedIn.
  • Social Warfare improves shareability by setting content titles, descriptions, and images for social media.
  • The plugin prevents content theft and encourages social sharing by blurring post content on social networks until clicked.
  • Some of its advanced features include A/B testing, analytics, email sharing, automated scheduling, and more.

Cons

  • Social Warfare has a free version, but most of the advanced features can only be unlocked in the pro plan.
  • The plugin has a lot of features that can feel overwhelming for beginners.

Why we recommend Social Warfare: If you are looking for an advanced Twitter social sharing tool, then this plugin is for you. It lets you create an attractive button, prevents content theft, and improves the overall shareability of your content by setting custom titles, descriptions, and, images for Twitter.

7. Revive Old Posts (Re-Share Social Content)

Revive Old Posts

Revive Old Posts lets you easily share old articles at a pre-defined schedule on your social media profiles. This helps you keep your Twitter timeline active throughout the day without manually scheduling tweets.

Once you are done with the setup, it automatically works in the background to share your old posts. You can select a date range, exclude specific categories and tags, and pause it at any time.

With the help of the plugin, you can customize what goes out in the tweets, too. For instance, you might want to include a hashtag based on the post’s category or tag.

Pros

  • You can exclude specific posts from being shared on your Twitter account.
  • The plugin allows you to create unique tweets for each post with Spintax support for messages.
  • It comes with Open Graph Optimization for content shared on social media.
  • Revive Old Posts also has the ability to set custom schedules, use multiple Twitter accounts, and add conversion tracking tags to URLs.

Cons

  • Using the plugin to share older content can affect your site negatively because some of these posts may contain outdated information. In that case, you must ensure your article has relevant content.
  • Sharing too much old content can look like spam and drown out newer posts and announcements on Twitter.

Why we recommend Revive Old Posts: If you want to bring traffic to older posts and maintain your Twitter activity, then this Twitter plugin is a great option.

8. Simple Social Icons (Twitter Icons)

Simple Social Icons

The Simple Social Icons plugin makes it easy to add social media icons to a sidebar widget. These icons have links to your Twitter profile and other social media platforms. Visitors to your site can then easily find and follow you on their favorite social networks.

It is quite simple and easy to set up. You have the option to choose the button colors, alignment, and order. It comes with an easy-to-use widget that you can simply add to your WordPress blog.

Pros

  • If you don’t want to add social media icons to a widget area, then you can also add them to pages or posts using a shortcode.
  • The plugin lets you configure icon settings so that the social media will open in a new tab when a user clicks the button.
  • It has custom URL support, Font Awesome integration, floating icons, and email sharing.
  • The plugin can also display share counts next to social media icons.

Cons

  • During our research, we discovered that the plugin does not have great customer support.
  • It comes with basic customization options.

Why we recommend Simple Social Icons: If you are looking for a free solution to add Twitter, Facebook, or Instagram share buttons to your website, then this plugin is for you.

9. Better Click to Tweet (Tweet Boxes)

Better Click to Tweet

Better Click to Tweet is a free plugin that lets you add ‘click to tweet’ boxes in your posts.

You can use this plugin to highlight specific quotes in your content. Your visitors can then simply click a button to tweet that quote. For more details, just see our guide on adding click-to-tweet boxes in your content.

Plus, it’s fully compatible with the WordPress block editor and also offers a shortcode that you can use to add the click-to-tweet box to your preferred place on your website.

Pros

  • The plugin comes with multiple pre-designed styles for your click-to-tweet box.
  • It allows you to shorten your URLs, open Twitter in a new tab, and monitor click-to-tweet engagement.
  • Some of the plugin’s advanced features include button customization, share counts, A/B testing, click triggers, and more.

Cons

  • The tracking and analytics feature is basic compared to other tools on this list. The advanced features can only be unlocked in the pro version.
  • The plugin has a bit of a learning curve.

Why we recommend Better Click to Tweet: If you want to add a click-to-tweet box that visitors can use to highlight specific website content on Twitter, then this plugin is for you.

Which Is the Best WordPress Twitter Plugin?

In our expert opinion, Smash Balloon Twitter Feed is the best WordPress Twitter plugin on the market because it lets you easily embed your Twitter feeds on your website.

It comes with an easy-to-use builder, smart caching system, reports and analytics, and multiple layout templates, making it a great choice.

However, if you want to boost your social media following, then you can use RafflePress instead. It lets you easily host contests on your website and encourages users to follow you on Twitter to enter the competition.

On the other hand, you can also opt for Uncanny Automator to automatically create tweets every time something exciting happens on your site like new posts, new comments, user registrations, and more.

Additionally, you can use AIOSEO to add Twitter cards to your WordPress blog posts.

If you just want to add a simple share button for Twitter, then Shared Counts is a good choice as well.

Frequently Asked Questions About WordPress Twitter Plugins

Here are some questions that are frequently asked by our readers about Twitter plugins:

What is the best free Twitter plugin for WordPress?

Most of the Twitter plugins in our list have free plans that you can use if you are on a budget.

For example, Smash Balloon Twitter Feed is the best Twitter plugin and it offers a free version to help embed your Twitter feed to your website.

Similarly, RafflePress can also be used to host giveaways and boost Twitter followers for free. You can even add a Twitter social sharing button with a free plugin like Shared Counts.

Can I schedule tweets to be posted automatically?

You can easily schedule tweets to be posted automatically using Uncanny Automator.

It is the best automation plugin that lets you create a recipe for automatically posting a tweet upon a new blog post publication, user registration, new comments, and so much more.

What are the different types of Twitter plugins?

Different types of Twitter plugins perform different actions, and you can choose the one that you need for your website. Some kinds of Twitter plugins include:

  • Feed Display: These plugins can embed entire timelines, specific tweets, hashtags, keywords, and feeds on your website, like Smash Balloon Twitter Feed.
  • Social Sharing: These plugins can add share buttons and share counts to encourage Twitter sharing of your content, like Social Warfare or Shared Counts.
  • Auto Posting: Some plugins, like Revive Old Posts and Uncanny Automator, automatically publish WordPress posts to Twitter.
  • Contests & Giveaways: Plugins like RafflePress let you run Twitter-based contests to attract followers.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post 9 Best Twitter Plugins for WordPress in 2024 (Compared) first appeared on WPBeginner.



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60+ Surprising AI Statistics for 2024 – Everything You Need to Know

Are you curious about the latest AI statistics and how they might affect your online business?

Artificial intelligence (AI) is impacting everything from how we shop to how we receive medical care. Even for small business owners and website owners, AI has become a powerful tool to enhance customer experiences, streamline operations, and gain a competitive edge.

But with so much happening in the field of AI, it can be tough to keep up with the latest trends and data. That’s why we have gathered the most surprising and insightful artificial intelligence statistics and research for you.

In this article, we will share the latest AI statistics to help you make informed decisions for your business.

Surprising AI Statistics

The Ultimate List of AI Statistics

Here are the top AI statistics we will be covering in this article. You can use the quick links below to skip to your preferred topic:

AI Market Size: Stats About Its Explosive Growth

First up, we will be looking at the impressive growth of the global AI market. These statistics will show you just how big it is today.

1. The global AI market is expected to hit a staggering $184 billion by the end of the year.

This is a 35% increase from the year before, which was around $135 billion.

To understand how big of a deal this is, imagine dividing $184 billion by the number of days in a year. That’s roughly $500 million spent on AI every single day.

What does this mean for you? For small business owners, that means more and more AI tools will be available to help you automate your tasks and save costs. You want to start mastering these platforms to gain a competitive edge and offer more value to your customers.

Pro Tip: Need some AI plugin recommendations? Check out our list of the best WordPress plugins using artificial intelligence.

Let’s put that in perspective. With a US GDP of roughly $25 trillion, 4% translates to a significant $1 trillion annually.

For context, the US spends about $1.2 trillion on social security, which is roughly 5% of GDP. This means that AI investment could reach similar levels to a major government program.

3. The release of ChatGPT has led to a 58% increase in funding for AI startups.

In total, they were able to secure a whopping $754 in funding.

This surge may lead to a wave of new AI-powered services hitting the market soon. That means you will want to be prepared for new AI-driven solutions that might disrupt your industry. Stay informed about emerging AI trends to adapt and take advantage of them for your business.

For example, digital marketers are using AI to boost their lead-generation efforts. It’s also getting a lot more common to cut graphic design costs by using AI to generate images.

4. The global AI healthcare market is growing at a 37% rate.

Healthcare is leading the charge in AI adoption. And no, it’s not all about robot doctors.

Think smarter scheduling for appointments and surgeries, as well as automated administrative tasks that free up medical professionals’ time for patient care. These are just a few examples of how AI is making healthcare more streamlined and accessible for everyone.

5. China, India, and the UAE are leading AI adoption.

According to IBM's research, China, India, and the UAE are at the forefront, with a whopping 58-59% of companies in these regions actively using AI technology.

According to IBM’s research, China, India, and the UAE are at the forefront, with a whopping 58-59% of companies in these regions actively using AI technology.

This is in stark contrast to nations like Australia (29%) and France (26%), where the AI adoption rate is much lower.

More AI Market Size Statistics

  • Global AI investment is expected to reach $200 billion by 2025.
  • The market for AI-powered hardware and services is projected to hit $90 billion by 2025.
  • Generative AI, a form of AI that can create content, is experiencing explosive growth, with a projected 42% annual growth rate (CAGR) over the next ten years.
  • Forbes received 1,900 submissions for their annual AI 50 list this year, which is double the amount of last year, showcasing the surge in AI startups.
  • The top 5 biggest AI companies are tech giants like Microsoft, Google (Alphabet), NVIDIA, Meta, and Tesla.

AI in the Real World: Usage Statistics

We’ve explored the impressive growth of the AI market, but how does this translate in the real world? Let’s dive into some AI usage statistics to see the impact of AI.

6. 52% of users report using generative AI more now than when they first started.

52% of users report using generative AI more now than when they first started.

This data is from a Salesforce study of 8,000 respondents in the US, UK, Australia, and India. It doesn’t represent the entire population, but it does show how common the use of AI has become.

If you run a software business, then consider incorporating generative AI features into your offerings. This can make your product more user-friendly and appealing to customers.

For instance, SeedProd, a WordPress page builder, has an AI assistant to help users create engaging copy and generate images.

Enter a text prompt for SeedProd AI Assistant

This isn’t surprising, considering the buzz around AI applications like OpenAI’s ChatGPT. That said, some users are not fans of its usage cap and slow performance when a lot of people are using the tool at the same time.

If you’re experiencing these issues, then you can check out our list of the best ChatGPT alternatives for bloggers and marketers.

Other notable players in this space include Gemini (formerly Bard) and Writesonic. They are just as good for creating content for social media or WordPress blog posts.

Not far behind text generation are image generators like Midjourney, video generators, music generators, and voice generators.

8. 62% of adult Americans use voice assistants.

These include tools like Amazon’s Alexa and Apple’s Siri.

The reason for this popularity? Convenience. 86% of smart speaker owners agree their devices make life easier by allowing them to complete tasks with just their voice.

But these tools go beyond that. For people with hearing disabilities, voice assistants can be a powerful tool for accessibility.

If you want to optimize your site for users with hearing disabilities, then you can add a voice search capability. For more information, check out our guide on how to add voice search in WordPress.

More Real-World AI Adoption Statistics

  • 65% of users of AI content generation apps are Gen Z or Millennials.
  • 72% of people using generative AI tools are employed.
  • The top 50 AI tools globally have an average of 2 billion visits each month.
  • Around 80% of traffic to the top 50 AI tools comes from people directly entering the website address.
  • The average visit to an AI tool lasts roughly 12 and a half minutes.
  • Only 11.4% of the traffic to the top 50 AI tools comes from organic searches.
  • With 5.5 billion users, the US has the highest number of people accessing AI tools worldwide (about 23% of all global traffic to AI platforms).
  • ChatGPT’s deep learning algorithms and natural language processing technologies (NLP) are estimated to cost around $700,000 per day to run.
  • AI-powered Facebook post recommendations have driven a 7% increase in overall time spent on the social media network.

AI in Business: Use Cases and Statistics

Now that we’ve seen the surge in AI usage overall, let’s see how businesses are capitalizing on this technology.

9. 54% of companies now use AI in at least one function.

A recent McKinsey study found that 913 out of 1,684 companies across various regions, industries, and sizes now actively use AI.

The most common applications are marketing and sales, product development, and customer service. These areas directly impact your bottom line and revenue, so it’s no wonder businesses are embracing AI’s potential.

The takeaway for you? Don’t get left behind. As AI adoption continues to rise, your competitors may be using these tools to gain a significant edge.

10. Chatbots can save businesses up to $20 million globally.

Chatbots can save businesses up to $20 million globally.

Customer service can be a time-consuming task, and hiring a team of support agents can be expensive. That’s why many businesses are turning to AI chatbots to improve their customer experience.

Chatbots offer a cost-effective solution to providing 24/7 customer support. They can answer frequently asked questions, streamline simple tasks, and even direct customers to the appropriate resources.

If you are interested in using chatbots, then we’ve created a tutorial on how to add a chatbot to your WordPress website.

11. On average, 42% of businesses report cost reductions of up to 20% with AI.

That’s a significant saving, but the benefits don’t stop there. 52% of businesses using AI also experience a revenue increase of up to 10%.

Manufacturing, service operations, and marketing and sales are seeing the most benefits. With such promising results, it’s no surprise that AI investments are expected to rise.

12. 40% of companies using AI expect to reskill over 20% of their workforce.

40% of companies using AI expect to reskill over 20% of their workforce.

There’s been a lot of fear surrounding AI causing job losses due to automation. However, businesses are actually more likely to give AI training to their current employees to get them up to speed.

If you’re a freelancer, then it’s a good idea to learn the latest AI skills. Get familiar with the new technologies and AI systems that people usually use in your field so that you look more attractive to employers.

More AI in Business Statistics

  • Small businesses can potentially save up to $35,000 per year by using AI.
  • Over 40% of small businesses have used AI to automate tasks, allowing them and their employees to spend more time on more important activities.
  • According to a Forbes Advisor survey, the most popular business use cases of AI are customer service (56%), cybersecurity (51%), and virtual assistants (47%).
  • Business owners expect AI tools like ChatGPT to increase website traffic (57%), help them with decision-making (48%), and improve their credibility (47%).
  • 82% of business leaders think using ChatGPT to draft messages to colleagues is acceptable.
  • 42% of businesses think the biggest challenge of adopting AI is training employees to use it.

AI in Marketing: Key Statistics That Prove Its Success

One area where AI has proven successful is marketing. Let’s look at some popular ways and stats about how marketers are using AI.

13. On average, AI can save marketers around 2.5 hours per day.

On average, AI can save marketers around 2.5 hours per day.

According to HubSpot, that translates to roughly 25-26 additional workdays per year. This frees up valuable time for marketers to focus on the more strategic aspects of their jobs, like planning, creative endeavors, and team management.

The good news is that you don’t need to be an AI expert to get started. Our guide on using AI to boost your marketing is a great starting point.

14. 53% of marketers use AI to generate content and make minor edits before publishing.

AI writing assistants are getting so good that many marketers only need to make minor edits before hitting publish.

But here’s the thing: AI is powerful, but it’s not a replacement for human expertise. While AI can churn out content quickly, it’s important to remember that it’s not perfect. AI-generated content can sometimes be inaccurate or reflect hidden biases in the data it uses.

Think of it this way. AI can help you write a blog post on the best coffee-making methods, but it can’t replace the knowledge and experience of a barista. Search engines value high-quality, informative content, and that often requires a human touch.

For more information, you can check out whether AI-generated SEO content is bad.

15. 25% of marketers use AI to generate product descriptions.

Writing product descriptions might seem straightforward, but it can be tricky. You need to highlight the features that will convince customers to buy, and it’s easy to get stuck in a rut using the same phrases over and over.

That’s where AI can be a helpful assistant. It can’t write perfect descriptions on its own, but it can be a great brainstorming buddy. AI can suggest ideas to get you started and even recommend persuasive phrases that resonate with your target audience.

Additionally, you can use AI to generate powerful headlines for your product landing pages. Check out our guide on how to use AI to write headlines for step-by-step instructions.

16. A clothing company increased conversions by 50% with AI-powered personalization.

Norrøna, a Scandinavian clothing brand, built a comprehensive, personalized recommendation platform using AI by analyzing customer data and using machine learning.

The results were impressive: a 187% increase in click-through rate and a 50% conversion boost, not to mention significant time saved on manual tasks.

Personalization doesn’t have to be complex. The secret lies in understanding your customers. By tracking customers’ journeys through your eCommerce website, you can gain valuable insights into their browsing behavior and preferences.

Once you understand your customers’ needs, you can suggest complementary products or collections through upsells and order bumps.

For example, if someone browses a ski jacket in your online store, then recommending matching ski pants is a natural cross-selling opportunity.

17. 44% of marketers think that using AI will have a positive impact on SEO, while 5% think the opposite.

44% of marketers think that using AI will have a positive impact on SEO, while 5% think the opposite.

On the other hand, the majority (55%) think AI will not significantly affect their SEO strategy.

Ultimately, whether AI benefits your SEO efforts comes down to how you use it. For example, AI can suggest ways to improve your content or even mimic the way your target audience searches to help you target the right keywords.

However, it’s important to remember that AI is still under development. Double-checking information generated by AI, especially for research purposes, is very important.

For more information, you can read our guide on how to use AI to boost your SEO.

More AI in Marketing Statistics

  • 9 in 10 businesses are using AI to personalize the customer experience.
  • Over 60% of business leaders who personalize the customer experience report better customer relationships and retention.
  • 21% of marketers use AI to summarize text into key points for repurposing content.
  • 45% of marketers use AI to analyze their campaigns and turn that marketing data into easy-to-understand reports.
  • 37% of marketers use AI to analyze their blog posts, helping them understand what’s working and what’s not.
  • 28% of marketers leverage AI to generate email marketing copy.
  • 31% of marketers use AI to create social media posts.
  • 74% of marketers believe AI helps their content rank higher in search engine results pages.
  • 84% of marketers say AI helps them create content that better matches what people are searching for online.
  • Only 4% of marketers use AI to generate content without editing it themselves before publishing.

Expert Tip: Want to make the most of AI for your marketing strategy? Check out our ultimate list of ChatGPT prompts for bloggers, marketers, and social media professionals.

AI in Web Development: How Web Pros Use AI

AI is making waves in the world of web development with tools that can improve code, generate creative content, and even offer data-driven suggestions on how to design your WordPress website.

Let’s dive into the statistics to see how AI is impacting web development.

18. 93% of web designers use AI to design a website.

93% of web designers use AI to design a website.

So, how are designers using this powerful tool? The HubSpot survey reveals some interesting trends.

Over half (58%) are using AI to generate images and other visual assets, saving them time in creating initial concepts. Surprisingly, 50% are using AI to create entire web page designs, although human expertise is still crucial for the final touches.

Even user experience (UX) is getting an AI boost, with 20% of designers using AI to identify potential usability issues and 40% to track user engagement.

19. 9 out of 10 digital agencies have saved up to $10,000 by using AI.

According to a survey by Duda, a website builder, AI is mostly used to update existing pages (59%), do content creation (55%), generate visuals for client websites (53%), optimize websites for search engines (40%), and even build entire websites (25%).

As the technology gets better, expect to see the number of agencies creating websites from scratch with AI get even higher.

If you run a digital agency, then AI should already be in your toolkit by now. AI lets you work faster, save money, and ultimately deliver even better results for your clients.

20. The AI website builder market is growing 32.9% per year.

The AI website builder market is growing 32.9% per year.

AI website builders are tools that let you create websites from scratch using AI. They’re easy to use for beginners and can save you tons of time.

Plus, AI website builders are often more affordable than hiring a web developer, making them ideal for small businesses.

SeedProd is a great example of a page builder with AI features. It can generate content and images in seconds and translate your website into multiple languages.

Edit image with AI

Besides that, Hostinger also has an AI-powered website builder you can check out.

21. Over 50% of users cannot spot AI-designed websites from human-made ones.

In a Sortlist study, respondents had to guess which websites were made by AI and which ones were built by humans. The AI-generated versions were so good that they fooled many participants.

If you’re considering using an AI builder, you don’t have to worry about your website looking unprofessional. Platforms like SeedProd offer a wide range of stylish, professional-looking templates that can help you create a website that impresses your target audience.

More AI Web Development Statistics

  • 49% of web designers use AI to try out new ways to design their websites.
  • 55% of web designers say they are encouraged to use AI by their clients or companies, and they have AI policies in place.
  • Despite speeding up their work, 38% of web designers are slightly concerned about AI’s impact on their job security.
  • The most popular AI tools among agencies are ChatGPT (53%) and Dall-E (47%).
  • Most agencies measure AI’s success by how much it has saved them money (32%) and made business operations more efficient (26%).

Impact of AI: Expectations and Concerns

AI offers exciting possibilities, but it also raises some important considerations. Let’s look at the concerns and expectations surrounding the impact of AI.

22. Generative AI can contribute up to $4.4 trillion to the global economy.

That’s more than enough to buy every single person on Earth a brand-new smartphone.

Of course, we’re already seeing the benefits in real time, with AI-powered customer service tools and AI assistants that can generate entire code snippets for you based on your instructions. Expect the current generation of AI tools to become even smarter, faster, and more helpful.

23. Two-thirds of jobs could be partially automated by AI.

Two-thirds of jobs could be partially automated by AI.

In other words, AI won’t completely cause job shortages, but it will help you do your job faster and more efficiently.

Additionally, one study by economist David Autor found that new technologies have always changed the job market. Apparently, 60% of today’s occupations didn’t even exist in the previous century.

24. AI advancements will create 69 million new jobs in the coming years.

AI advancements will create 69 million new jobs in the coming years.

Yes, AI can handle repetitive tasks, but it’s not good at creativity, problem-solving, or emotional intelligence.

Take customer service, for example. AI chatbots can answer simple questions, but when it comes to complex issues or personalized service, human customer service reps are still irreplaceable.

That’s why business phone support services remain a popular support channel. This allows consumers to get direct assistance for complex issues that chatbots simply can’t provide.

25. 80% of users worry that AI is being used for cybersecurity attacks.

As AI is a relatively new technology, people are concerned about it being used for malicious purposes, such as identity theft and hacking.

Considering AI’s power, this concern is valid. That’s why governments are considering creating global regulations for AI development and use.

26. 22% of business leaders are concerned about data privacy when using generative AI.

One of the biggest drawbacks of using generative AI is that the prompts and data you provide might be used to train the AI model itself.

There’s a potential risk of this data being leaked or exposed, which could be a significant concern for businesses, especially those dealing with sensitive information.

For this reason, it’s important to be mindful of the data you use with generative AI tools. For highly sensitive information, it’s best to stick with tried-and-tested methods. However, for tasks that generate public-facing content, generative AI can be a valuable tool.

Pro Tip: Want to protect your WordPress site? Read our ultimate guide on how to secure WordPress for expert guidance.

More Impact of AI Statistics

  • More than 40% of business owners worry about becoming too reliant on AI technologies.
  • Up to 29% of customer service jobs in the US could be automated with chatbots.
  • Only 21% of companies are mitigating the risks of using generative AI.
  • A third of businesses are worried about AI giving misinformation to their employees or their customers.
  • By 2025, 109% of automobiles are expected to have AI-driven, self-driving technologies.

Sources:

AiThority, Business Insider, Deloitte, Duda, Forbes, Global News Wire, Goldman Sachs, Hootsuite, HubSpot, IBM, McKinsey, Mitre, NPR, PWC, Precedence Research, Salesforce, Sortlist, Statista, Tech.co, Twilio Segment, Workable, and ZDNET.

We hope this ultimate list of AI statistics can help you make informed decisions about using AI for your business and projects.

Looking for more interesting statistics? Check out other research articles below:

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post 60+ Surprising AI Statistics for 2024 – Everything You Need to Know first appeared on WPBeginner.



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Thursday, 30 May 2024

How I Run Giveaways to 2x Traffic & Conversions (Case Study)

When WPBeginner turned 14 years old in 2023, we threw a giveaway to celebrate, which is a long-standing tradition we’ve been following for over a decade now.

One of the questions I often get asked is why we run giveaways on WPBeginner.

With the giveaway, I wanted to say thanks to everyone who supports WPBeginner and use the opportunity to supercharge our growth.

The birthday giveaway was a huge success. You may be wondering exactly what I did so you can use the same method to grow your own email list and conversions.

In this article, I will share how I planned and ran a giveaway on WPBeginner that grew our email subscribers while boosting our social media followers and more.

Note: This article is part of our WPBeginner Insider series, where we explain things we do at WPBeginner.

run giveaways on wpbeginner

Why I Run Giveaways to Grow Our Email List

Before I get into the nitty-gritty details of a viral giveaway, you might be wondering why I decided to run a giveaway.

Running the birthday giveaway in the first week of July is a long-standing tradition I’ve been following for over a decade at WPBeginner.

It is, indeed, one of the ways I choose to give back to the WPBeginner community.

Over the years, we’ve gifted several giveaway prizes like laptops, premium WordPress plugins, 1-hour mentoring calls with me, and even an all-expense paid trip to Florida, where I live, so I can offer a 1-1 mentorship.

viral giveaway winner

It’s also the time of the year when I look back on things I did in the previous years, communicate with our audience, and plan a year ahead.

To celebrate the birthday to the fullest with our audience, I wanted to ensure maximum reach for our giveaway.

I use viral sharing (refer-a-friend) to spread the word, which in turn helps us supercharge our user growth in terms of email subscribers, social media users, website engagement, and more.

Here are the lessons I learned by running annual birthday giveaways at WPBeginner.

1. Select the Right Prize That Connects with the Audience

The first thing you need to do is choose an attractive prize that will generate excitement and encourage your visitors to participate in the giveaway.

At WPBeginner, I often give away free licenses of WordPress plugins and themes to our winners. As you might already know, I run giveaways on several of my other brands. For example, WPForms runs monthly giveaways of cool gadgets such as MacBooks.

Because our 14th birthday was a big celebration, we offered a big prize: premium plugins worth $50,000.

I also decided to have multiple winners to encourage our readers and offer them a bigger chance to win.

Giveaway Preview

A big lesson I learned is that giveaways don’t always have to be expensive, but they should be exciting enough. So, choose a prize that connects with your business and target audience. For example, many online stores award free products, free shipping, or gift cards.

2. Choose the Right Giveaway Tool

To create our birthday giveaway, I used RafflePress, one of my portfolio products, which is a WordPress giveaway plugin that lets you create all kinds of contests using a simple drag-and-drop editor.

RafflePress is designed to entice users to engage with giveaways while also growing our email list, site traffic, and social media followers.

No matter which giveaway plugin you use, make sure it encourages your site visitors to make multiple entries to stand a chance to win.

While I used the premium version, there is also a free version of RafflePress that you can use to get started. You can see our complete RafflePress review for more details.

I quickly created a new giveaway using the Classic Giveaway template. Instead of listing all of the prizes on the entry form, I just entered a simple and descriptive title. Then described the prizes in more detail in our birthday blog post.

RafflePress Setup Details

On the plugin’s Setup page, I entered the start date as July 4th, WPBeginner’s birthday, and an end date 9 days later. That gave our readers plenty of time to enter the contest while still being short enough to create a sense of urgency.

At the top of the entry form, I displayed the user’s number of entries, the total number of entries across all users, and the time remaining before the competition closed.

3. Choose a Goal for Your Giveaway

It’s important to keep your giveaway campaign focused by setting a goal. If you aim at nothing, then you’ll probably hit it.

Online brands often use giveaways to encourage their customers to post reviews on review websites like Solution Center, TrustPilot, and G2.com. This helps brands foster trust among potential customers when they compare products online.

Another popular goal website owners often set is growing email subscribers. Your email list is crucial because it gives you direct access to our users’ inboxes and allows you to send them personalized content, offers, news, and more.

Fact: According to the Direct Marketing Association, email marketing, on average, sees a 4300% return on investment (ROI) for businesses in the USA.

Similarly, you can incentivize users to join you on social media, leave a blog comment, and more.

Here is a screenshot from last year’s giveaway:

Ways to Enter the Giveaway

4. Use Viral Sharing to Supercharge Your Growth

Whenever I run a birthday giveaway at WPBeginner, I ensure it’s easy for our readers to spread the word about the giveaway with viral sharing. This is a method of incentivizing users to supercharge your growth.

No matter what your goals are with your giveaway, you can add them as an action and encourage users to take that action. On top of that, by adding social sharing action, you can bring in more users to your giveaway as well.

RafflePress actions are the things that people need to do to enter your giveaway. They are the key to maximizing your giveaway’s conversions.

RafflePress comes with lots of different actions, so you just need to choose the ones that help you achieve your goals.

RafflePress Actions to Get More Subscribers

Actions are grouped into ones that let you get more subscribers, get more social engagement, and get more traffic.

For example, some of the actions that can help you get more subscribers include joining an email newsletter, visiting a YouTube channel, and visiting us on Facebook. These all align with the goals we set for our giveaway.

You can add as many actions as you like. Offering multiple entry methods encourages more participants to enter and can grow your following across multiple social media platforms.

RafflePress will track how many people use these actions individually so you can see how many new subscribers have been added to your email list and social channels from the giveaway.

I added 11 entry methods in total and dragged the most important ones to the top of the list, starting with ‘Join the WPBeginner Email Newsletter’.

Ways to enter WPBeginner giveaway

After that, I customized each of these actions.

I gave the email newsletter action a value of ‘+3’. This gives the user 3 entries into the competition instead of 1. The extra value will encourage users to complete this action because it gives them a bigger chance to win.

Increasing the Value of a RafflePress Action

I also gave higher values to joining our Facebook group (+5) and visiting our YouTube channel (+4) because they align with our goals. I gave ‘Refer a Friend’ the value of +4 per referral to encourage users to share the giveaway with their friends.

Besides that, I enabled the ‘Trigger on Sign Up’ option. This will automatically add users to our email list when they sign up for the giveaway.

The best thing is that RafflePress comes with integrations for the best email marketing services, such as Drip. This saved us a ton of time and effort.

I set up the ‘Join an Email Newsletter’ action to automatically add users to our email list.

RafflePress Integrations

Note: During this giveaway, we were using Mailchimp for our email list, but we’ve since moved to Drip. You can check out our WPBeginner Insider post to see why we switched from MailChimp to Drip.

5. Spread the Word

I created a new post on WPBeginner talking about what we achieved in our 14th year and introducing the competition.

RafflePress lets you easily add your giveaway to your WordPress website using a WordPress block, shortcode, or dedicated landing page.

All we had to do was drag the RafflePress block into our post and select the correct giveaway from the dropdown menu.

This allowed our visitors to enter the competition during the dates that it was active. Once the competition was closed, it automatically displayed a notification that ‘This giveaway has ended’ and didn’t allow further entries.

Next, we promoted the competition on our social channels, including Facebook, Twitter, LinkedIn and Pinterest. We explained the giveaway and linked back to our 14th birthday blog post.

Promoting Our Giveaway on Facebook

It’s always a good idea to make it clear who is eligible to participate. RafflePress lets you generate rules and terms and links to them at the bottom of the entry form.

6. Pick Giveaway Winners

If a lot of people enter your giveaway or competition, then choosing a winner can be difficult and time-consuming. Luckily, RafflePress makes it easy.

Once the competition is closed, a ‘Pick Winner’ button will appear at the top of the campaign.

Choosing a winner for an online giveaway

When you click this button, you will be asked how many winners you want to pick and whether to only consider users who verified their email.

Upon clicking the ‘Choose Winners Now’ button, RafflePress quickly chose the winners for us, taking into account how many entries each user had.

Once the winners were selected, we contacted each one by email. If you only have a few winners, then you simply click the ‘Email Winner’ link under each winning user.

However, if you have hundreds of winners like we did, then you can save time by exporting the users and importing them into your favorite email marketing service.

Finally, we updated our blog post to state that the competition was closed and all winners had been contacted.

Final Thoughts

RafflePress works well for giveaways of all sizes, even those with tens of thousands of entries. I used it for our 14th birthday giveaway celebration, and RafflePress’ advanced features and usable interface made the whole process effortless despite the 20,000+ participants.

The free RafflePress plugin comes with a customizable Classic Giveaway template and is perfect for blogs, non-profits, and new businesses looking to grow their social media engagement.

The RafflePress Pro plan also connects to the best email service providers, making it the best choice if you want to grow your email list.

Overall, we recommend RafflePress for online businesses and eCommerce stores that wish to use giveaways and competitions to get more subscribers, improve their social engagement, and increase their website traffic.

Expert Guides on Using Giveaways in WordPress

Now that you know how powerful giveaways can be, you can follow these guides to do the same on your own WordPress website:

We hope you found this article helpful in finding out how to run a successful viral giveaway. You may also want to see our guide on proven ways to make money online blogging with WordPress or our expert pick of the best social media plugins for WordPress.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How I Run Giveaways to 2x Traffic & Conversions (Case Study) first appeared on WPBeginner.



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