When we talk about emails, we will all agree with the fact that they are the oldest and the most efficient way to reach out to your online audience. No social networking site provides the sort of engagement that emails do for our readers. And email marketing is one way in which you can let your audience know about your products and services.
Email funnel is one way by which you can know what your audience actually wants. It is a visual representation of how you want your email marketing to move on. It helps you learn about your consumer’s psychology and behavior so that you can attract, prepare and eventually turn them into prospective buyers.
Email funnel helps you create awareness about your product. Your buyers need to know what your services are all about. They need to be well acquainted with your brand. It also involves considering their issues and trying to find a solution to their problem. This will help you transform your readers into buyers and in tuen help you to grow, in terms of sales as well as your brand.
But how do we sell our products using the email funnel? We discussed it in this week’s #ShoutersChat, where the topic was: “Email Funnel for selling Products”.
In this week’s #ShoutersChat, we discussed the process that you use to get email subscribers and the content that needs to be written in a welcome email. We also talked about how to build trust among your subscribers and the way in which a particular product should be introduced to your readers.
Here is a recap of each question and the top answers by Shouters.
Q1. What process do you use to collect email subscribers?
From the Shouter community:
Q1 Recap: Some ways to collect email are:
📌 Content Upgrades
📌 Hellobar
📌 Homepage opt in
📌 Other lead magnets like – Exit Popups— ShoutMeLoud (@shoutmeloud) April 7, 2018
A1. I get email subscribers by Content Upgrades and by Giveaways. They both work awesome 🔥 #ShoutersChat
— Nirmal Kumar (@nirmal_kumar_a) April 7, 2018
A1) I have an opt-in form on the homepage just like yours. Apart from that I use Hellobar to collect emails. #ShoutersChat
— Bishnu Mahali (@itsBishnuMahali) April 7, 2018
Q2. What should a welcome email contain?
From the Shouter community:
A2) A brief personalized email (with the subscriber's name, if possible).
Let them know what benefits they are going to get in future. Help them where to start and what to do next. Educate them. #ShoutersChat— Bishnu Mahali (@itsBishnuMahali) April 7, 2018
A2
A welcome mail should contain:
1 What you do
2 The promise from the opt-in(if there's any)
3 Type of contents they will receive.
And unsubscribe button.Thank them amazingly well
They will surely keep coming back.
— Yusuf Bitrus (@BitrusPreneur) April 7, 2018
Q3. How does someone get people to stay hooked up on their email funnel?
From the Shouter community:
A3
After they opt-in, do well to send them weekly updates and just as @shoutmeloud advised me earlier.
Ask what their problems are and then tell them possible ways you fix them.
You can segment the emails according to methods and opt-in they use. If pssble.
— Yusuf Bitrus (@BitrusPreneur) April 7, 2018
Relevant Content – Segment your audience. #shouterschat
— Mphete (@Mphete_Kwetli) April 7, 2018
Q4. How do you build trust among email subscribers?
From the Shouter community:
A4) Be personal, Be valuable. Understand your subscribers, find out their issues and help them fix it without being selfish or needy of a sale. Helping them with honesty will build a strong trust on you. #ShoutersChat
— Bishnu Mahali (@itsBishnuMahali) April 7, 2018
A4. By not spamming them.
By not sounding salesy.
Providing valuable content and important updates that they just can’t ignore. Offering cool deals.
Also, replying back to their emails
& letting them know there is a real person behind it. #ShoutersChat— Mohd Adnan (@shoutadnan) April 7, 2018
Q5 How to introduce your product to email subscribers?
From the Shouter community:
A5) First of all find out if they really need the product. If they don't need it then there's no point in asking them to buy it.
You can analyze that by sending a series of emails. If they're opening the emails that co-relates with your products. It's the time. #ShoutersChat— Bishnu Mahali (@itsBishnuMahali) April 7, 2018
A5. By showing its functionalities and letting them know how it can solve a problem and make things easier for them. Also, providing a special subscriber only offer to them. #ShoutersChat
— Mohd Adnan (@shoutadnan) April 7, 2018
Join Us Every Saturday on #ShoutersChat
That is it for this week. We’d love to see you in the next session of #ShoutersChat.
#ShoutersChat happens every Saturday at 7 PM IST.
If you like, you can answer the above questions in the comments section below. I’d love to hear your thoughts!
Subscribe on Youtube
Email Funnel For Selling Products – A #ShoutersChat Recap is a post from ShoutMeLoud - Shouters Who Inspires
from ShoutMeLoud https://ift.tt/2HiMi99
More View at https://mwktutor.com
No comments:
Post a Comment