We all know that simply creating a blog is not enough. One needs to market and promote it effectively to yield good results. Although creating a blog can be easy, getting attention online, establishing your authority and getting found in the search engines can be a difficult task.
That is where Email Marketing comes in. It helps you connect with your audience on a more personal level. It builds trust with your audience and serves as a platform to make relevant offers to your audience. Email Marketing is the best way to serve your audience and to get closer to your content marketing goals.
But the big question is how. How do you promote a blog through emails? We at ShoutMeLoud will help you get answers to all your queries.
That is why, in Saturday’s #ShoutersChat, the topic of discussion was Email Marketing for your blog.
In the Shouter’s Chat we discussed everything from the benefits of capturing email subscribers on your blog to the number of emails a blogger should send. We also talked about how emails help you increase your sales and revenue and the ways to grow your email list.
Here is a recap of each question and the top answers by Shouters.
Q1. What are some benefits of capturing email subscribers on your blog?
From the Shouter’s community:
A1: Emails are a preferred way of communication. Capturing email of your audience not only gives you the ability to let them know about your blogs/content but also drives the traffic and sales or business. #Shouterschat #emailmarketing
— Deepanshu Gahlaut (@DpanshuGahlaut) December 9, 2017
Email subscribers builds the list of audiences who trust your brand, you can directly speak to them that makes more interact with your existing customers #shouterschat
— Rahul Reddy (@rahulbeyou) December 9, 2017
Q2. How often do you email your subscribers?
From the Shouter’s community:
3 Times in a week might be a good freq. so they don't think our email as a spam as well as won't forget us. Initially, 1/1day can a good if you're providing a course or similar material for a few days. #ShoutersChat
— Ankit_Main (@Ankit_Main) December 9, 2017
A2: I think there is no magic number. It depends on your industry, competitors, and nature of content/products/services.
My subscribers get an email once new content is published on my blog. I send them promotional and thank you emails as required. #Shouterschat #emailmarketing
— Deepanshu Gahlaut (@DpanshuGahlaut) December 9, 2017
In mine it is in 2 ways
1. Automatic sending emails when I publish new posts.
2. In some events like ( diwali, Christmas, newyear ).This will gives me best result……#ShoutersChat
— Mr.PunK (@TrickyGeekyCom) December 9, 2017
Q3. How do you add value to your email newsletters?
From the Shouter’s community:
A3) Offering exclusive content to email subscribers is the best way to add value. I remember @denharsh sending his eBooks to his email subscribers exclusively for free #ShoutersChat
— Nirmal Kumar (@nirmal_kumar_a) December 9, 2017
A3: I believe a value exchange is something that your subscriber wants from you. Give them the options to download information on a particular blog or a percentage off on a product you offer, invite them to join your twitter chats/webinars etc. #shouterschat
— Deepanshu Gahlaut (@DpanshuGahlaut) December 9, 2017
In first I have no professional email.. I have just simple email …
And for value just put their name in title…like
Hey "name" I has some great post same as your interest….— Mr.PunK (@TrickyGeekyCom) December 9, 2017
Q4. How do emails help in sales and overall revenue of a blog?
From the Shouter’s community:
A4) By offering them good discounts and letting them know our useful/relevant products, we can drive sales. Also, sending them mails regularly, we can convert them into loyal subscribers, driving affiliate sales too. #ShoutersChat
— Nirmal Kumar (@nirmal_kumar_a) December 9, 2017
A4: Since emails allow you to send personalized and relevant messages, they are a proven method of converting readers into your customers. They are free for readers, can be accessed anywhere, & have more info. than any other social media post or promotional message. #ShoutersChat
— Deepanshu Gahlaut (@DpanshuGahlaut) December 9, 2017
Q5. How do you plan to grow your email list?
From the Shouter’s community:
A5. The best method to build an email list is the lead magnet method. If you wish to promote a product then give out a related product free of charge while you collect their email address. #ShoutersChat
— Golden Okechukwu (@iamgoldenO) December 9, 2017
A5: Try, Test & Improve
– By using an opt-in form that entices readers to subscribe
– By sending helpful & personalized messages such as welcome mail, free downloads
– By customizing & integrating with other marketing channels
– By using attractive subject lines #Shouterschat— Deepanshu Gahlaut (@DpanshuGahlaut) December 9, 2017
A5. by having interactive subscription buttons; pop-ups; exclusive deals or telling them to download our "exclusive guide ………" and stuff by signing up and there are many more things and tactics should use to improve email list #shouterschat
— Rahul Reddy (@rahulbeyou) December 9, 2017
Join Us Every Saturday on #ShoutersChat
That is it for this week. We’d love to see you in the next session of #ShoutersChat. The event takes place every Saturday at 7 PM IST.
Please take a moment to answer the questions on Twitter in the comment section below. We’d love to hear your thoughts!
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Email Marketing For Your Blog – A #ShoutersChat Recap is a post from ShoutMeLoud - Shouters Who Inspires
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