Friday 4 October 2024

Voice Search SEO — Optimize Your WordPress Blog for Voice Search

Lots of people now search by voice instead of typing keywords into a search bar. Saying: ‘OK Google, what’s the nearest coffee shop?’ or, ‘Hey Siri, find me a recipe for vegan lasagna’ is just easier sometimes.

That’s why voice search is the future of online interaction. Millions of people use it daily for everything from finding information to shopping to controlling their smart homes.

At WPBeginner, we have extensive experience optimizing websites for search engines. It has helped us sell our digital products and services for over a decade. So, we know how important it is to stay on top of the latest SEO strategies.

To put it simply, if your WordPress site isn’t optimized for voice search, then you are missing out on tons of valuable traffic.

In this article, we’re going to dive deeper into why voice search SEO is so important and how to optimize your WordPress site to capture those voice-powered searches.

Voice Search SEO — Optimize Your WordPress Blog for Voice Search

Why Is Voice Search Important?

Voice search is quickly becoming the standard way people find information online. Unless your website is optimized for voice search, then it will become less relevant, and you will miss out on valuable search traffic.

This is because it is so convenient to simply speak to a smart assistant on your phone or devices around your home. Studies show that 62% of adult Americans are now using voice assistants. Besides that, 27% of global internet users are using voice search on mobile.

The three most popular voice search apps worldwide are Alexa, Google Assistant, and Siri.

Many people use voice search to get an instant answer to their questions, such as directions to a store or learning when it closes. They may be driving and unable to look at a screen and expect their virtual assistant to speak the answer to them right away without needing to visit a website.

At other times, the user may want to spend time exploring the search results and doing their own research by visiting websites. For instance, they may be looking for the best price on a product, want to learn the best way to repair their vehicle or do some DIY project around the home.

Recognizing that this is a growth area, many WordPress website owners are adding voice search to their websites. You can learn how to do this step-by-step in our guide on how to add voice search in WordPress.

However, the most important thing is to do voice search SEO and make sure you are not missing out on this important traffic source. Search engine ranking is crucial because almost 68% of clicks from voice searches come from the first 5 results on the search results page.

Now, let’s take a look at how to optimize your WordPress blog for voice search. Here are the different topics we will cover. You can use the links to jump to the section that you are most interested in:

That said, you’ll likely want to try out as many voice search SEO strategies as possible.

1. Target Conversational Keywords

When people use voice search, they speak in normal everyday English. They don’t use the same keywords as they would type into Google’s search bar.

Instead of typing ‘best pizza in Los Angeles,’ they might ask, ‘OK Google, what’s the best pizza in Los Angeles?’

So, if you want your content to be optimized for these voice searches, you will need to use the same conversational, everyday English. In other words, you should write like you speak.

In our experience, the best way to target conversational keywords is to focus on long-tail keywords. These are longer and more specific queries users search for and are often in the form of questions.

Natural language queries like these provide insights into user intent. So, rather than just trying to match exact keywords, make sure you understand and address this intent in your content.

There are many long-tail keyword generators you can use to uncover these longer phrases.

For example, you can use our own WPBeginner Keyword Generator Tool. You simply type in a keyword and then click the ‘Analyze’ button.

WPBeginner Keyword Generator Tool

The tool will suggest hundreds of keywords you can use in your content.

You can scroll down to the ‘Questions’ section to discover the questions users are asking about your keywords. You should try to answer those questions directly in your content.

WPBeginner Keyword Generator Tool Question Results

Another useful tool for discovering long-tail keywords is LowFruits.

When you type a main keyword in the Lowfruits KWFinder tool, thousands of long-tail keywords will be generated. You can click on the ‘Questions’ tab to view only questions.

LowFruits Question Results

LowFruits can then analyze these keywords to show you their search volume (the ‘Vol’ column), which lets you know which keywords are likely to send you the most traffic.

It will also give each keyword a difficulty score (‘SD’), which shows how hard it will be to outrank your competitors on that keyword.

You should prioritize the keywords with high volume and low difficulty.

2. Use Schema Markup

We mentioned earlier that many people use voice search when they can’t look at a screen, such as when they are driving. They need their virtual assistant to give them spoken answers, which may include turn-by-turn directions to your store or the time it closes.

This can only happen if Google and other search engines can understand the content of your website. To do that, they recognize and use structured data in the form of schema markup.

An example of an FAQ, on a SERPs page

Schema markup is a special type of HTML code added to your WordPress website behind the scenes. It helps search engines understand different types of content, such as blog posts, products, recipes, events, and more.

For instance, it allows search engines to recognize specific facts such as recipe ingredients, product specifications, and pricing. Schema markup can also make things like your store office hours or professional contact details more easily searchable.

You can give virtual assistants the information they need to answer questions by simply following our guide on how to add schema markup in WordPress and WooCommerce.

Adding FAQs schema in AIOSEO

For example, you can use All in One SEO to easily add schema markup for FAQ sections that address questions commonly asked in your industry.

The structured data will make it easy for search engines and virtual assistants to feature your content in voice search results.

Add FAQs to All in One SEO

If you decide to use this plugin to easily create schema markup, you might also want to take a look at our complete guide on how to set up All In One SEO.

3. Optimize for Local SEO

If you have a local business, then lots of users are trying to find you using voice search. As many as 76% of voice searches are people looking for local products and services.

They may be looking for directions to your store while driving or asking about the closest coffee shop when making plans with friends.

So, while you are adding schema markup to your site, make sure you add markup for your business address, contact details, opening hours, and other important business information.

You can make it easy for virtual assistants to answer these questions and direct more customers to your business by correctly and consistently adding local schema to your website.

Your store will also become more prominent on standard Google searches.

Example of Google Business Profile

We have written a detailed local SEO guide to help you grow your traffic from local searches.

Besides showing you how to add local schema, this guide also covers how to improve local visibility by creating a Google Business Profile, adding Google Maps, getting listed in local business directories, and showing positive customer reviews.

Positioning the map marker in Google Business Profile

Featured snippets are the highlighted results shown at the top of a Google search results page.

For example, when you search for a recipe, Google will often place the best results at the top of the page in a featured snippet.

An example of a featured recipe snippet, in Google

Since these snippets are shown above the normal search results, they can direct a lot more traffic to your site.

Better still, with voice search, a virtual assistant will often just read the featured snippet to the user. That’s a big reason why 40% of voice search results include featured snippets.

We can’t provide a guaranteed way to get a featured snippet because they are chosen by Google. However, using schema markup on your website will help, and there are a few things you can do to increase your chances significantly.

For more information, check out our guide on how to get a Google featured snippet with your WordPress site.

5. Improve Your Website’s Technical SEO

Lastly, you should check that there are not any technical reasons why Google would penalize your rankings. You may have created the best voice-search-optimized content out there, but if it does not appear near the top of the search results, then all your efforts are wasted.

We created a proven technical SEO checklist to help you identify technical problems that prevent you from receiving higher rankings. It will check for common issues such as:

Fixing errors like these will remove issues that may result in poor search engine rankings.

View advanced SEO and performance

FAQ: Frequently Asked Questions About Voice Search

Here are some brief answers to frequently asked questions about optimizing for voice search.

Isn’t voice search just for finding restaurants and directions?

No, not anymore. People now use voice search for everything from complex questions about how to fix a leaky faucet to shopping and controlling their smart homes. Basically, people may decide to use voice search for anything they want to find online.

Do I really need to optimize for voice search separately? Isn’t it the same as regular SEO?

They’re related, but voice search is a little different because people speak differently than they type. They use longer phrases, more natural language, and lots of questions. So, you need to optimize for how people speak.

What’s the most important thing I can do to optimize my site for voice search?

You need to think like your audience and imagine how they might speak their search query. What words would they use? What questions would they ask? Then, make sure your content includes those questions and answers them clearly and concisely.

Do keywords matter for voice search?

Yes, but you need to focus on ‘long-tail keywords’. These are longer, more specific phrases people use in conversation. For example, think ‘best Italian restaurant near me open now’ instead of just ‘Italian restaurant’.

I’m not a tech expert. Is optimizing for voice search complicated?

It’s easier than you think. The most important points are to write naturally, optimize for mobile, and use one of the best SEO tools or plugins to guide you.

How will I know if my voice search optimization is working?

Keep an eye on your website traffic. Use tools like Google Analytics and Google Search Console to track which keywords people are using to find you, including voice searches, and how they engage with your content.

We hope this tutorial helped you learn how to optimize your WordPress website for voice search. You may also want to see our expert pick on the best schema markup plugins for WordPress or our ultimate guide to WordPress SEO.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post Voice Search SEO — Optimize Your WordPress Blog for Voice Search first appeared on WPBeginner.



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Thursday 3 October 2024

6 Best WP Engine Alternatives (More Affordable and Reliable)

We have heard from WordPress users looking for WP Engine alternatives after the recent conflict with WordPress.org, which left WP Engine users stranded and unable to update plugins and themes on their sites.

Of course, some users are also looking to switch hosting for other reasons, such as rising costs or support concerns.

We regularly test and review all the major WordPress hosting companies. We have been doing this for the last 15+ years and have helped over 250,000 users start their websites.

So, here are our picks for the best WP Engine alternatives that are more affordable and reliable.

Comparing the best WP Engine alternatives

If you are in a hurry, you can check out our pick of the best WP Engine alternatives in this quick comparison table:

Host Starting From Best For Free Migration Our Rating
Rocket.net $30/mo ๐Ÿฅ‡ High-performance managed hosting A++
SiteGround $2.99/mo ๐Ÿ† Best overall WordPress hosting A++
WordPress.com $25/mo (Business) ๐Ÿ…Small businesses & personal sites A
Hostinger $2.69/mo ๐Ÿ… Budget WordPress hosting A+
Liquid Web logo $20/mo ๐Ÿ… High-traffic websites A
Kinsta Logo $30/mo ๐Ÿ… Premium managed WordPress hosting A

How We Test and Review WP Engine Alternatives

We have already been using SiteGround on WPBeginner since early 2020, so we are very familiar with its setup, pros, and cons.

For every other hosting provider on this list, we created an account to test out all the features. We made a sample WordPress site on the hosting platform with a default WordPress theme and some content so that it was similar to a real website.

Then, we used third-party tools like Pingdom, K6, and Bitcatcha to test real time performance on that website.

When deciding which WordPress hosting companies to recommend, we focused on:

  • Reliability – Performance and speed are the most important considerations for picking a hosting provider. Having a fast website helps your SEO rankings and can even boost conversions. This is why we ran such detailed tests.
  • Price and Affordability – Some managed hosting companies are too expensive for small businesses. That’s why we have picked WP Engine alternatives that offer the best value at accessible prices.
  • Support Response Time – There is nothing more frustrating than a non-responsive or inexperienced support team when you need help with your website. That’s why we have picked hosting providers that have top-of-the-class support and 24/7 availability.

Why Trust WPBeginner?

At WPBeginner, we have been helping people start their own WordPress websites since 2009. We have used almost all of the top WordPress hosting companies during this time. We thoroughly evaluate each hosting company by signing up and running our own tests.

Our recommendations are the results of extensive testing, personal experience, and regular user feedback collection. See our editorial process for more details.

1. Rocket.net

Rocket.net website
Quick info:๐Ÿ”นStarting from: $30/month ๐Ÿ”นFree Domain: No ๐Ÿ”นFree Migration: Yes ๐Ÿ”นSites Allowed: 1 ๐Ÿ”นDisk Space: 10GB

Rocket.net is a top-tier managed WordPress hosting provider known for speed, security, and ease of use. It’s designed for businesses and high-traffic websites that require reliable hosting without the hassle of managing technical details.

During our testing, we found Rocket.net to be incredibly fast. This performance boost is due to its superior technology stack, which gives it an edge over the competition.

Rocket.net plans include enterprise-grade security measures and a CDN. Its infrastructure is optimized for speed and scalability, ensuring your site performs well even under heavy traffic.

Pros of Using Rocket.net:

  • Built for performance with enterprise-grade CDN and edge-first approach
  • 24/7 expert support with quick response times
  • Automated updates, backups (14-day retention), and security monitoring
  • Free migration is included with all plans

Cons of Using Rocket.net:

  • Higher pricing compared to some other options
  • Limited to one site on the starter plan

Best for:

  • High-traffic websites
  • Businesses needing reliable managed hosting
  • Developers looking for advanced tools and performance optimizations

Our Experience: We’ve found Rocket.net to offer excellent performance and reliability, making it an ideal choice for businesses that need premium hosting. The platform’s ease of use and built-in security features make it a standout choice for high-traffic websites. (Check out our complete Rocket.net review for more details.)

2. SiteGround

SiteGround Website
Quick info:๐Ÿ”นStarting from : $2.99/month ๐Ÿ”นFree Domain: Yes (1 year) ๐Ÿ”นFree Migration: Yes ๐Ÿ”นSites Allowed: 1 ๐Ÿ”นDisk Space: 10GB

SiteGround is one of the most popular WordPress hosting providers and is known for excellent customer service, fast speeds, and rock-solid security. Whether you’re a beginner or an established business, SiteGround offers reliable hosting with scalable options.

Many of our own sites are hosted on SiteGround, including WPBeginner, which is on SiteGround’s enterprise cloud platform. We’ve had a great experience with this hosting, which you can read about in our article on why WPBeginner switched to SiteGround.

SiteGround’s hosting infrastructure is built on Google Cloud, offering fast loading speeds and excellent uptime. It also provides free SSL certificates, automatic updates, daily backups, and built-in caching for faster performance.

Pros of Using SiteGround:

  • Fast and reliable hosting built on Google Cloud
  • 24/7 customer support with quick response times
  • Free SSL and automatic updates
  • Free automated site migration included

Cons of Using SiteGround:

  • Higher renewal prices after the initial term
  • Limited storage on lower-tier plans
  • Expert site migration costs an extra $30

Best for:

  • Best overall WordPress hosting
  • Small businesses and personal websites
  • Users looking for excellent customer support

Our Experience: We use SiteGround to host the WPBeginner website, one of the largest WordPress resource sites with a lot of traffic. SiteGround has consistently delivered fast performance and reliability. (Check out our complete SiteGround review for more details.)

3. WordPress.com

WordPress.com
Quick info:๐Ÿ”นStarting from: $25 /mo (Business) ๐Ÿ”นFree Domain: Yes ๐Ÿ”นFree Migration: Yes ๐Ÿ”นSites Allowed: 1 ๐Ÿ”นDisk Space: 50GB ( Business plan)

WordPress.com is a popular hosted platform for building websites. Its paid plans start from $4/mo. However, its Starter and Premium plans don’t let you install plugins. If you are moving from WP Engine, you will need to start with at least its Business plan ($25/mo) or Commerce plan ($45/mo).

With WordPress.com, you will get powerful performance with global edge caching and high-burst capacity. The number of visitors is also unrestricted, which makes it a good choice for high-traffic websites.

For security, WordPress.com comes with a built-in firewall and CDN. This protects your website against malware, DDoS attacks, and other security threats. It also offers built-in site backups and easy 1-click site restoration for extra peace of mind.

Pros of Using WordPress.com:

  • Unrestricted traffic
  • Automatic updates and built-in security
  • Easy-to-use site management
  • WP Engine customers are offered free website migration

Cons of Using WordPress.com:

  • Limited flexibility compared to self-hosted WordPress.org
  • Customizations and plugins are only available on higher-tier plans
  • No free migration services

Best for:

  • High-traffic websites
  • Small to medium-sized businesses and agencies

Our Experience: WordPress.com is a great alternative for small businesses and agencies. However, for people looking for more flexibility and control, we recommend using WordPress.org for a self-hosted site. (Read our explainer on the difference between WordPress.com and WordPress.org.)

4. Hostinger

Hostinger website
Quick info:๐Ÿ”นStarting from: $2.69/month ๐Ÿ”นFree Domain: Yes (1 year) ๐Ÿ”นFree Migration: Yes ๐Ÿ”นSites Allowed: 1 ๐Ÿ”นDisk Space: 100GB

Hostinger is one of the most affordable WordPress hosting providers, offering a great combination of price and performance. It’s ideal for small businesses and personal websites looking for budget-friendly managed WordPress hosting without compromising quality.

Many of our team members have their websites hosted on Hostinger, which consistently performs well in our regular hosting tests. We particularly found its customer service to be one of the best in the industry, with faster response times and quicker resolutions.

Hostinger provides fast load times, free SSL, and built-in caching. For a performance boost, it uses LiteSpeed web servers and caching with custom tweaks to further optimize it for WordPress websites. Hostinger also offers a straightforward and easy-to-use control panel for beginners.

Pros of Using Hostinger:

  • Affordable pricing starting at $2.69/month
  • Free domain and SSL certificate included
  • 24/7 support and fast page load speeds
  • Free site migration services

Cons of Using Hostinger:

  • Limited resources on lower-tier plans

Best for:

  • Small businesses and personal websites
  • Beginners on a budget

Our Experience: Hostinger offers excellent value for its price point, providing fast speeds and helpful features for beginners and small businesses. Its customer support is responsive and available 24/7. (Read our full Hostinger review for more details.)

5. Liquid Web

Liquid Web website
Quick info:๐Ÿ”นStarting from: $20/month ๐Ÿ”นFree Domain: No ๐Ÿ”นFree Migration: Yes ๐Ÿ”นSites Allowed: 1 ๐Ÿ”นDisk Space: 40GB

Liquid Web is a premium managed hosting provider built for businesses, developers, and agencies who need high performance and scalability. Liquid Web specializes in VPS, cloud, and dedicated hosting, making it ideal for resource-intensive websites.

When testing Liquid Web hosting, we were particularly impressed by its super fast servers and outstanding uptime.

It provides advanced hosting solutions, including fully managed hosting, automatic updates, built-in security, and 24/7 customer support. The platform is designed to handle complex and high-traffic websites, making it a top choice for businesses that need reliability and uptime.

Pros of Using Liquid Web:

  • High-performance VPS and dedicated hosting options
  • 24/7 support from highly trained professionals
  • Advanced security features and automatic updates
  • Free site migration services included

Cons of Using Liquid Web:

  • Higher price point compared to shared hosting providers
  • No free domain with hosting plans

Best for:

  • Businesses with high-traffic websites
  • Resource-intensive applications and eCommerce stores
  • Developers and agencies

Our Experience: We found Liquid Web to be a reliable host for users who need premium VPS and cloud hosting. Its support team is extremely knowledgeable, and the platform provides various powerful hosting solutions. (Read the full Liquid Web review for more details.)

6. Kinsta

Kinsta website
Quick info:๐Ÿ”นStarting from : $30/month ๐Ÿ”นFree Domain: No ๐Ÿ”นFree Migration: Yes ๐Ÿ”นSites Allowed: 1 ๐Ÿ”นDisk Space: 10GB

Kinsta is a premium managed WordPress hosting provider built on Google Cloud’s premium tier network. It’s known for delivering fast speeds, top-tier security, and exceptional support, making it one of the best choices for high-performance WordPress hosting.

Kinsta offers fully managed hosting with features like automatic backups, a free CDN, and staging environments. With its cloud infrastructure, Kinsta ensures optimal speed and reliability for websites with high traffic demands.

Pros of Using Kinsta:

  • Built on Google Cloud’s premium tier network for optimal performance
  • 24/7 customer support with fast response times
  • Free CDN, SSL, and daily backups included
  • Easy-to-use dashboard and staging environments

Cons of Using Kinsta:

  • Higher pricing compared to many other hosting providers
  • No email hosting is included with the plans

Best for:

  • High-traffic WordPress websites
  • Businesses looking for premium managed hosting
  • Developers and agencies

Our Experience: Kinsta’s cloud-based infrastructure provides excellent performance, which makes it a great option for high-traffic websites that require maximum uptime and speed. Its user-friendly dashboard and helpful support staff make managing your WordPress site easier.

Which Is the Best WP Engine Alternative?

In our experience, the answer to the best WP Engine alternative depends on your specific hosting needs.

If you run a high-traffic website and performance is your top concern, then we recommend Rocket.net. Its cloud-based infrastructure offers exceptional performance, making it ideal for large sites.

On the other hand, if you’re looking to migrate from WP Engine to reduce costs or better customer support, then SiteGround or Hostinger could be the perfect options. Both offer reliable hosting at a lower price point while providing excellent performance and features like free migrations and top-notch customer support.

How to Migrate Away From WP Engine

Migrating a website is an important decision, and you will want to ensure all your data is transferred safely without causing any downtime.

Luckily, all of the alternatives mentioned above offer free website migrations. Just contact their support team, and they will guide you through the step-by-step process.

For DIY users, Duplicator is the best WordPress migration plugin for cloning and migrating their WordPress websites. For instructions, you can follow our tutorial on moving WordPress to a new host without downtime.

Need professional help? Just contact our Premium WordPress Support service. For a small one-time fee, our team of WordPress technicians will transfer your website from WP Engine to your new host.

We hope this article helped you find the best alternative to WP Engine for your hosting needs. You may also want to see our guide on when you should change your WordPress hosting or take a look at our pick of the fastest WordPress hosting companies.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post 6 Best WP Engine Alternatives (More Affordable and Reliable) first appeared on WPBeginner.



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Wednesday 2 October 2024

7 Best SEO Links Plugins for WordPress (Free and Paid)

While managing our websites, we have consistently found that internal links are an essential part of a successful SEO strategy. They act as bridges that guide users and search engines through your website’s content, boosting its visibility and authority.

The problem is that manually managing all those links can feel like an endless game of connect-the-dots. That’s where the power of WordPress SEO links plugins comes in.

Whether you’re looking to automate your internal linking, gain data-driven insights into your site structure, or simply make the linking process less frustrating, the right SEO links plugin can be a game-changer.

At WPBeginner, we rely on All in One SEO for our link-building, but we understand that every website is different. That is why we tested a variety of other options to help bloggers and business owners find the perfect SEO plugin for their unique needs.

In this article, we’ll explore the best WordPress SEO links plugins, comparing their features and ease of use to help you find the perfect tool to boost your website’s SEO and user experience.

Best SEO Links Plugins for WordPress

Overview of the Best SEO Links Plugins for WordPress

If you are in a hurry, then this comparison table will help you quickly learn which SEO links plugin best suits your website.

# Plugin Best For Pricing
๐Ÿฅ‡ All in One SEO Overall best SEO links features Starts at $49.60/yr
๐Ÿฅˆ Yoast Internal link suggestions $99/yr/site or free
๐Ÿฅ‰ Rank Math Internal link suggestions Starts at $49.99/yr
4 Link Whisper Premium SEO links plugin Starts at $77/yr
5 Internal Link Juicer Set-and-forget automatic internal link creation Free
6 SEOPress Internal link suggestions $49/yr or free
7 YARPP Displaying related posts Free
8 MonsterInsights Tracking link clicks $99/yr/site or free

How SEO Links Plugins Can Improve Your Search Ranking

Internal links are used to connect the posts and pages on your website, allowing users to discover more information about the topic they are reading about. This can help increase pageviews and reduce the bounce rate on your WordPress website.

Take WPBeginner as an example. Let’s say that one of our visitors is reading a post about SEO tips for beginners. We find that they will stay engaged longer if they can click on words like ‘keywords’ and ‘backlinks’ to learn more about those topics on the interconnected pages.

Internal links are also super important for WordPress SEO (search engine optimization) and can help your content rank better in search results. When Google crawls your website, it can follow these links to discover more of your content and make it available in searches.

The more links you have connecting your pages, the faster and easier it is for Google to find and index all of your content.

The problem is that adding internal links to every single post and page on your site can take forever. Plus, it is easy to forget to link to something important.

SEO links plugins for WordPress make the process much easier, ensuring that every page on your site gets the attention it deserves:

  • They suggest relevant pages you can link to while you are writing a post and maintain a helpful list of linking opportunities that you can review later as your site grows.
  • They find any ‘orphaned’ pages that no other posts link to and suggest ways to connect them to the rest of your site.
  • Some can even automatically link certain keywords on your site to specific pages, so you don’t have to do it manually every time.

So, let’s take a look at the pros and cons of the best SEO links plugins for WordPress and how they can help you create better connections throughout your site.

How We Test and Review the Best SEO Links Plugins

Before we recommend any SEO links plugin to our readers, we first test and evaluate it thoroughly. In fact, we have used several of them on a long-term basis here on WPBeginner.

While testing, we pay special attention to:

  • The quality, relevance, and number of internal linking opportunities it discovered
  • How easily it lets us add the links they were recommending
  • Any additional features offered by the plugin to ensure that internal links had the most positive impact on SEO

With that being said, let’s take a look at some of the best SEO links plugins for WordPress.

Why Trust WPBeginner?

The WPBeginner team brings over 16 years of real-world experience in blogging and building successful WordPress websites.

We rigorously test each plugin to make sure it meets our high standards for performance, ease of use, and value before we consider recommending them.

For more details, see our editorial process.

1. All in One SEO

The All in One SEO plugin

All in One SEO (AIOSEO) is the best SEO plugin for WordPress, and is used by over 3 million people. In fact, we’ve used it on lots of WordPress sites over the years.

Based on first-hand experience, we even wrote a complete All in One SEO review, which you may want to check out for more comprehensive details.

We like All in One SEO because it can help you improve SEO even if you don’t have any technical knowledge. It offers a powerful Link Assistant that makes it easy to build better internal links.

It starts by giving you a detailed report of the links it crawled on your website, including internal links, outbound links, and affiliate links for each post and page.

Link assistant overview

It also provides smart internal link suggestions based on your existing content.

It shows you which posts it recommends for internal linking and even automatically generates a phrase and anchor text for each link. Simply clicking on ‘+ Add Link’ will add the entire phrase along with the link to the correct blog post.

Find internal link opportunities and orphaned pages

You can do the same with every orphaned page on your website. These pages currently have no internal links pointing to them, so adding links will let search engines quickly index them, improving your SEO.

AIOSEO lets you quickly add links from the content editor by simply searching for their title and provides options to add nofollow, sponsored, and UGC (user-generated content) tags.

Besides that, AIOSEO helps you find and fix broken links, optimizes your site for rich snippets, and much more.

Pros of All in One SEO:

  • Makes it easy to find internal linking opportunities
  • Identifies pages with few or no internal links
  • Analyzes which pages have the most link equity and uses that power to boost other pages

Cons of All in One SEO:

  • Link Assistant is not included in the free version of AIOSEO

Why we chose All in One SEO: AIOSEO is an affordable and beginner-friendly SEO plugin that provides numerous ways of improving links to boost your SEO. Its Link Assistant feature acts as a data-driven command center for optimizing your entire site structure.

The ability to analyze link strength, automatically identify orphaned content, and get real-time suggestions as you write makes AIOSEO the best choice for anyone serious about maximizing their SEO impact through internal linking.

Bonus plugin: You might also consider using the Broken Link Checker plugin created by the AIOSEO team. It’s an essential tool for making sure your internal links are working correctly.

For more information, check out our complete Broken Link Checker review or get started with the free version.

2. Yoast

Yoast SEO

Yoast is a popular WordPress SEO tool that competes with AIOSEO. Its premium plugin comes with basic internal linking features.

We have researched and written about this plugin in depth in our Yoast review and our comparison of Yoast SEO vs AIOSEO, so you may want to check those out if you’re interested in more information.

When it comes to internal links features, Yoast scans your content and then provides suggestions for improving them from within the WordPress block editor.

Yoast Internal Linking Suggestions

This plugin also has limited orphaned content detection and counts the number of internal links used on a page, but overall, its linking functionality is not as comprehensive as All in One SEO’s Link Assistant.

While we used this plugin on WPBeginner for many years, we decided to switch away from Yoast to All in One SEO because of its better Link Assistant tool, redirection manager, sitewide SEO audit, enhanced image SEO, and more.

With that in mind, you may be interested in our list of the best Yoast SEO alternatives for WordPress.

Pros of Yoast:

  • Suggests linking opportunities in the sidebar as you write a post
  • Orphaned content detection
  • Counts internal links on a page

Cons of Yoast:

  • SEO links features are not available in the free version
  • SEO links features are more limited than AIOSEO

Why we chose Yoast: Yoast is a popular SEO plugin that includes several SEO links features. Its suggestions for internal links feel organic as you write.

3. Rank Math

Rank math

Rank Math is another WordPress SEO plugin with basic SEO links features. We have extensive experience with this tool and created a full Rank Math review to give our users an in-depth analysis of all its features.

In terms of internal linking, we like how this plugin can quickly scan your website and then provide you with suggestions for adding internal links.

These link suggestions are displayed in your settings panel as you write your posts. You simply copy a link and manually paste it into your text.

Rank Math Link Suggestions

In our testing, we also found this plugin effectively identifies orphaned pages and provides suggestions for improvement.

However, like Yoast, Rank Math’s SEO links features are not as comprehensive as AIOSEO’s.

Pros of Rank Math:

  • Basic link suggestions are available in the free version
  • Uses context to suggest relevant internal links
  • Identifies orphaned content

Cons of Rank Math:

  • More advanced SEO links features require the premium version
  • SEO links features are more limited than AIOSEO

Why we chose Rank Math: Rank Math offers internal linking suggestions in its free version. We find that this plugin offers good value for money, so it may suit website owners who are on a budget or just starting with SEO.

4. Link Whisper

Link whisper

Link Whisper is a premium WordPress plugin that is specifically designed to help you create internal links for your website that boost your search engine rankings. The free version includes tons of excellent SEO links features and may be enough for some users.

For example, we like how the free plugin analyzes your content so it can suggest relevant internal links as you write, and lets you add these links with just a couple of clicks.

Link Whisper Link Suggestions

It can also identify orphaned pages, offers helpful reports about your website’s internal linking structure, lets you add internal links in bulk, and checks for broken links.

When you upgrade to the premium version, the plugin will also suggest anchor text you can use. Plus, it adds external links to its reports.

Pros of Link Whisper:

  • User-friendly and efficient
  • Suggests internal linking opportunities
  • Internal links reporting
  • Monitors and fixes broken links
  • Many SEO links features are available in the free version

Cons of Link Whisper:

  • This plugin is focused on SEO links and offers few other SEO features

Why we chose Link Whisper: Link Whisper is a beginner-friendly plugin with powerful internal linking features. It can easily streamline and optimize your internal linking strategy.

5. Internal Link Juicer

Internal Link Jucier

Internal Link Juicer works differently from the other plugins on this list. It uses automation to build internal links to your most important content. This way, you can increase traffic and interactions on your site.

You simply add a list of specific keywords and phrases along with the page URLs you want to direct those keywords to, and it will automatically add links wherever it finds the keywords.

Internal Link Juicer Automatic Links

We are impressed with the way the plugin analyzes your content to place links naturally within the text and allows you to vary the anchor text so it doesn’t appear to be computer-generated.

Other free features include the ability to blacklist and whitelist specific posts from internal linking, an option to limit the number of links per post, and basic link reporting to give you an overview of your internal links.

There is also a premium version that allows you to add unlimited keywords for automatic links, has advanced linking rules, checks for broken links, and more.

Pros of Internal Link Juicer:

  • Automatically creates internal links based on keywords
  • Intelligently inserts links within your content
  • Customizable anchor text that can be varied
  • The free version may be all you need

Cons of Internal Link Juicer:

  • Doesn’t include link suggestions
  • Advanced features are only available in the premium version
  • Does not offer other SEO tools

Why we chose Internal Link Juicer: In our opinion, Internal Link Juicer is a good option if you want to automate your internal linking. The free version provides a solid foundation, while the premium version unlocks advanced controls for larger sites and specific SEO strategies.

However, keep in mind that Internal Link Juicer doesn’t offer features like real-time link suggestions as you write. That said, you might choose it if you prefer a set-and-forget approach.

6. SEOPress

seopress

SEOPress is a simple and affordable WordPress SEO plugin. It includes all the features you would expect from an SEO plugin, such as meta title, description, Open Graph support, image and content XML sitemaps, redirects, and more.

While it is comparable to other top WordPress SEO plugins on the market, we were disappointed that its internal linking features are not the strongest.

One serious limitation we found is that it only offers a maximum of 5 internal linking suggestions from its SEO metabox. You can view the suggestions and copy any link with a single click.

SEOPress Link Suggestions

In its paid version, SEOPress also offers a broken link checker. Finding and fixing broken links is essential for a healthy site structure and good user experience. Doing so will indirectly benefit your SEO.

Pros of SEOPress:

  • Suggests internal linking opportunities
  • Identifies broken links
  • Lightweight and fast
  • Affordable premium plan

Cons of SEOPress:

  • Only offers the basic SEO links features
  • It is limited to only 5 link suggestions at a time
  • These are only available in the premium version

Why we chose SEOPress: While SEOPress doesn’t offer advanced internal linking features, it is a solid and affordable SEO plugin that offers basic SEO links features and a broken link checker.

7. Bonus: YARPP

YARPP

YARPP (or Yet Another Related Posts Plugin) is a free plugin that can automatically display posts and pages that are related to the content your visitor is reading.

This will improve user engagement and pageviews, which indirectly improves SEO. But, since the links are not actually added to your posts, it will not help search engines index your content.

YARPP Related Posts Settings

YARPP is easy to use, and it offers useful options so you can customize which pages and posts are shown. It includes pre-built themes that you can customize to match your website’s design.

Pros of YARPP:

  • Automatically displays relevant internal links to your content
  • Keeps visitors engaged
  • Free

Cons of YARPP:

  • Doesn’t recommend internal link opportunities
  • Doesn’t actually add internal links to your content

Why we chose YARPP: YARPP can improve user experience and encourage content discovery while automatically adding relevant internal links to your content. However, it doesn’t offer specific SEO links features like the other plugins on our list.

8. Bonus: MonsterInsights

The MonsterInsights Google Analytics plugin

MonsterInsights is the best Google Analytics solution for WordPress, allowing you to track important metrics right from your WordPress dashboard.

We have plenty of first-hand experience with this tool, so you might want to check out our comprehensive MonsterInsights review for more in-depth details.

MonsterInsights can help you improve the SEO of your links because it helps you track link and button clicks so you can see the performance of affiliate link clicks, outbound link clicks, and more.

While this won’t directly improve your links SEO, we like the way it shows you which links are performing well and which are not so you can improve them.

For example, you can see the outbound links you are tracking in WordPress by visiting Insights » Reports and clicking the ‘Publishers’ tab. You can scroll down to see the ‘Top Affiliate Links’ report which shows the links your visitors click most often.

Top Affiliate Links Report

MonsterInsights also helps you identify your most popular content. This can guide your internal linking strategy, allowing you to strategically link to high-performing pages from other relevant content.

Pros of MonsterInsights:

  • Tracks link clicks in WordPress
  • Lets you see which links are performing and which are not
  • Provides data to improve your links SEO
  • The free version includes outbound link tracking

Cons of MonsterInsights:

  • Does not include links SEO features such as automated internal linking or anchor text optimization like many of our other recommendations

Why we chose MonsterInsights: While MonsterInsights will not directly improve your links SEO, when used alongside one of the other plugins, it can provide data and metrics that can inform your linking strategy.

What Is the Best SEO Links Plugin?

If you are using a comprehensive SEO plugin, then chances are that it includes some useful SEO links features. Out of these, All in One SEO‘s Link Assistant is outstanding and offers the most complete set of features available.

It offers helpful internal linking suggestions both inside the WordPress content editor and in a central location. These can be added to your posts with the simple click of a mouse.

Beyond that, AIOSEO gives you detailed reports of your links, identifies orphaned pages, and simply makes it easier to add links to your posts and pages.

If you are not already using an SEO plugin, or if you are using one with weak SEO link features, then Link Whisper lets you add many of the same internal linking features that AIOSEO does.

But be aware that because it doesn’t include any other SEO features, you’re going to need a more full-featured SEO plugin like AIOSEO anyway.

Finally, if you simply want to automatically create internal links to your most important pages, then Internal Link Juicer will automate this process with minimal setup. While it lacks almost all of the SEO links features offered by AIOSEO, it offers the best set-and-forget solution.

FAQs About SEO Links Plugins for WordPress

Here are answers to some common questions you might have about using SEO links plugins for your WordPress website:

What exactly do SEO links plugins do?

SEO links plugins for WordPress help you improve your website’s internal linking structure, which is a network of links connecting your pages to each other.

They can do this by automatically adding links based on keywords, suggesting links relevant to your content, identifying orphaned pages that have no links pointing to them, and more.

Why is internal linking important for SEO?

Search engines like Google use internal links to discover and index content and understand your site structure.

This allows them to display your content on search results pages and lets them know which content you see as most important so they can prioritize it in search results.

Can’t I just add internal links manually? Why use a plugin?

You can, but it’s time-consuming, especially for larger websites.

Plugins streamline the process, saving you time with automation and suggestions – giving data-driven insights so you can continue to improve your linking strategy.

Will using an SEO links plugin guarantee higher rankings?

While a good internal linking strategy is essential, SEO involves many factors. SEO links plugins are tools to help you, but they don’t guarantee top rankings.

Besides internal linking, other ranking factors include high-quality content, positive user experience, on-page SEO optimization, backlinks, and WordPress performance.

Best WordPress Guides for SEO

Now that you have seen the best SEO links plugins for WordPress, you may like to check out some other articles related to WordPress SEO:

We hope this tutorial helped you find the best SEO links plugins for WordPress. You may also want to see our guide on internal linking for SEO or our expert pick of the best WordPress SEO plugins and tools that you should use.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

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Tuesday 1 October 2024

How to Easily Add Snapchat Pixel for WooCommerce in WordPress

Snapchat is a fun social media platform, but did you also know that you can use it to get visitors to your WooCommerce store?

Adding a Snapchat pixel in WordPress is a quick and easy way to see how Snapchat visitors are interacting with your online store. The pixel can also help you learn more about your audience to improve your offers and promotions.

Connecting your website to new tools can feel overwhelming, especially if you are not a tech expert. But don’t worry, you are in the right place.

Here at WPBeginner, we’ve helped countless users get more out of their online stores with campaign tracking, and we are here to guide you, too.

In this article, we will show you exactly how to easily add the Snapchat pixel to your WooCommerce store on WordPress.

Add Snapchat Pixel for WordPress and WooCommerce

What Is a Snapchat Pixel, and Why Use It?

Imagine this: you’ve launched a stunning ad campaign on Snapchat that shows off your best products with engaging videos and interactive photos. Users are swiping up and landing in your WooCommerce store, and they are excited to see what else you have to offer.

This is where the Snapchat pixel comes into play.

A Snapchat pixel is a piece of JavaScript code that you can add to your website to track user interactions. It can also gather data on how visitors engage with your site after seeing your ads.

For instance, if a Snapchat user clicks on your ad and visits your website, the pixel can capture events such as page views, purchases, cart abandonments, product views, and sign-ups.

This real-time event tracking lets you retarget audiences and optimize your ad campaigns effectively.

Here are more reasons to add a Snapchat pixel and supercharge your marketing efforts:

  • Track conversions in your online store. The pixel lets you monitor every action and conversion on your site, all linked to your ad campaigns. You can focus on the ads that work and change or drop the ones that don’t.
  • Reach the ideal audience. You can create custom audiences based on how users interact with your site. Want to target people who viewed specific products or added items to their cart but didn’t buy? No problem.
  • Improve cross-channel marketing. This pixel integrates seamlessly with other marketing tools, such as email marketing services and CRM apps. You can combine data from Snapchat with other analytics tools to see the big picture and track the entire customer journey.
  • Optimize campaigns for conversions. You can set up retargeting ad campaigns focused on users who have already shown interest in your products. For example, you can remind users who abandoned their cart to come back and complete their purchase.

Events That You Can Track With WooCommerce Snapchat Pixel

Adding a Snapchat pixel to your WooCommerce store is a smart move for keeping tabs on how users interact with your site. Here are some key events you can track:

  • Page view: When a user views a specific page on your website.
  • Add to cart: When a user adds an item to their shopping cart.
  • Initiate checkout: When a user starts processing their checkout.
  • Purchase: When a user who completes a purchase or transaction on your website goes to the thank you page.
  • Search: When a visitor uses the search bar to find a product in your store.
  • View content: When someone views specific content like blog posts or product details.
  • Sign-up: When a user registers for an account or subscribes to your newsletter.

Beyond tracking events, the Snapchat pixel lets you collect detailed user information. This includes event variables like the product ID, which identifies the product involved, and the product price at the time of the event.

Each transaction has a unique ID, and you can also track the currency used and the category of the product or page viewed.

Plus, the Snapchat pixel gathers user data. This includes email addresses for marketing and retargeting purposes, phone numbers for personalized marketing, and IP addresses to help identify the user’s location.

Expert Tip: Looking for even more data about what visitors are doing on your website? MonsterInsights can help you see all kinds of eCommerce analytics, including your conversion rate, profits, and revenue. For more details, see our guide on how to set up eCommerce tracking in WordPress.

With that in mind, we will show you 2 methods for how to add a Snapchat pixel for WooCommerce in WordPress. You can use the quick links below to jump to the method you want to use:

Before we get to the 2 methods, let’s first prepare your Snapchat Pixel.

How to Create a Snapchat Pixel

To create a Snapchat Pixel, you must log in to your Snapchat Ad Manager account.

log into snapchat ads account

If this is your first time using Snapchat Ad Manager, you’ll need to set up the account by adding your business name, business email, and name. Then, simply follow all of the steps in the setup wizard to complete the process.

Once done, you should create a business account on Snapchat.

snapchat ad manager setup

That means confirming your business details, including the country, currency, and phone number.

After entering the details, go ahead and click ‘Create a Business.’

snapchat business setup

Then, you’ll arrive at the ‘Complete your Public Profile’ section.

Be sure to check your username and profile picture. And if everything is correctly set up, simply click on the ‘Create Public Profile’ button.

Create Public Profile in Snapchat

The next step is choosing an advertising goal. Snapchat offers five of them:

  • Web visits: When users click on your ad and visit your website.
  • My brand on Snapchat: User interactions with your brand’s Snapchat profile, such as viewing your public profile or subscribing to it.
  • Calls & texts: When users click on your ad to call or text your business directly from their device.
  • App installs: When users click on your ad and install your mobile app.
  • App visits: when users click on your ad and open your mobile app.

Since we are going to use the Snapchat pixel to track your WooCommerce store’s performance metrics, let’s choose ‘Web Visits.’

Once you’ve selected the option, you’ll need to enter your site’s URL into the text field that appears.

Choosing goals and entering site URL in Snapchat

Once you’ve done that, let’s head over to the dropdown menu in the top left corner and select ‘Events Manager’ under the ‘Assets’ section.

This will open the pixel management area, where you can create your Snapchat pixel.

snapchat events manager

On the next screen, you’ll be asked to create your pixel or connect an app to get started.

Go ahead and click the ‘New Event Source’ button.

snapchat new event source

When the pop-up window appears, you can choose the event source for your pixels.

Since you want to track user interactions for your WooCommerce site, select ‘Web.’ Then click ‘Next.’

web event source

Next, you’ll need to give the Snapchat pixel a name. Make sure it’s easy to recognize, especially if you have multiple pixels for your online store.

Then click the ‘Confirm’ button.

create a pixel

Now, simply enter your website URL so Snapchat can optimize your setup experience.

Click the ‘Check’ button. Then, you can wait for the verification process to complete.

add website for snapchat pixel

Once done, you’ll want to select how you’d like to connect the Snapchat Pixel to your WooCommerce website.

Go ahead and choose the ‘Pixel Setup Tool’, and then click ‘Next.’

Snapchat pixel setup tool

On the next screen, you’ll choose the funnel events to track.

The Snapchat pixel can help you track many funnel events. It’s a good idea to start with the metrics with the ‘Recommended’ label. Scroll down the page to learn the recommended event for each funnel: ‘Awareness’, ‘Consideration’, and ‘Conversion.’

You can also check all of these funnel events to get 360-degree insights into your WooCommerce user journey.

Once you’ve decided on the funnel events, go ahead and click ‘Next.’

Select funnel events for Snapchat Pixel

You should now be able to see your Snapchat pixel base code.

If you scroll down this page, you can see step-by-step instructions on how to add the base code to your WordPress website. All you have to do is follow them.

Now, you will want to copy the Snapchat pixel base code. So, go ahead and click the ‘Copy Code’ button.

The Snapchat Pixel base code's copy code button

And done! You are now ready to add this code to your WooCommerce store using either method 1 or 2.

Expert tip: Keep your Snapchat tab open, as you’ll still need it for the method you choose below.

Method 1: Adding Snapchat Pixel for WooCommerce in WordPress Using WPCode

The easiest way to add a Snapchat pixel to WooCommerce in WordPress is using WPCode.

WPCode is the best code snippets plugin for WordPress. It lets you add custom PHP, HTML, CSS, and much more without having to edit your site’s theme files. So, you can customize and extend your site’s functionality without putting it at risk.

To get started, you’ll want to install the WPCode plugin. If you need help, then please see our guide to installing a WordPress plugin.

You can use WPCode’s free version to add the Snapchat pixel to your WooCommerce website.

However, upgrading to the premium version will unlock access to the full library of more than 100 expert-approved code snippets. Plus, you’ll get the Conversions Pixel add-on, which allows you to track pixels and run retargeting campaigns on popular social media platforms.

Once activated, let’s go to Code Snippets » Header & Footer. Now, you can paste the base code you’ve copied from your Snapchat Ads Manager into the ‘Header’ field.

Pasting the Snapchat Pixel base code to WPCode Header section

Then, go ahead and click ‘Save Changes.’

Let’s return to the Snapchat tab to check whether you have added your Snapchat pixel base code correctly.

You can scroll down the page to find the ‘Check Pixel Implementation’ field. Then, simply enter your site’s URL into the field, click ‘Check,’ and wait for the verification to complete.

After a few seconds, you should see the ‘Installed correctly’ notification message just below the text field.

Snapchat Pixel code installed correctly

Go ahead and click ‘Next.’

In the final step, you will be asked to add events to your WordPress website. Go ahead and click on the event buttons. Then, select a funnel event from the dropdown.

In the dropdown menu, you can see a long list of available funnel events. These include ‘Save,’ ‘Start Checkout,’ ‘Sign Up,’ ‘Ad Click,’ ‘Completed Tutorial,’ ‘Add to Wishlist,’ ‘Credit Spent,’ ‘Trial Started,’ and more.

Each of these events represents a checkpoint in the user’s journey. And you can set which one you want to track.

For example, we chose ‘Sign Up’ as the funnel event to track on our WooCommerce website.

Adding pixel events to a website

Then, you might want to set parameters.

Parameters are extra details you can add to your pixel events. They are optional but can be useful for tracking and understanding how users behave on your website. Some parameter examples include product IDs and transaction amounts.

For example, here, we set parameters for Content ID on the page. By choosing the ‘Start Now’ button, we can track if users take the desired action and see if the call-to-action button works.

Adding content parameter in Snapchat Pixel

After setting up one event and its parameter, you can go ahead and create more if needed. Simply repeat the process, and once everything is ready, you can click Submit » Finish Setup » Confirm Setup.

And that’s it. Your WooCommerce website should now track Snapchat Pixel.

To access the pixel overview, you’ll want to navigate to Event Managers » View Pixel Details.

View pixel details buttons in Snapchat

In the ‘Overview’ section, you can view more detailed statistics for all of your recorded events and the date the last event was made.

Simply hover over the touchpoints on the graph to see your event distribution.

Snapchat pixel overview

Method 2: Adding Snapchat Pixel for WooCommerce in WordPress Using FunnelKit Automation

In this method, we will be using FunnelKit to add a Snapchat Pixel for WooCommerce.

FunnelKit offers pixel-tracking settings that automate the process of adding code snippets to your entire site. This means you don’t have to manually add the Snapchat pixel and edit your site’s code.

If you haven’t already done so, you’ll need to install the FunnelKit plugin. For more details, follow our tutorial on how to install a WordPress plugin.

Before we head over to the FunnelKit dashboard, let’s return to the Snapchat tab. You’ll need to have your pixel ID number ready to start tracking the Snapchat pixel via FunnelKit.

First, you can head over to Assets » Pixels. Then, simply find the ‘WooCommerce Snapchat Pixel’ that you just created in the list of available pixels. Below the pixel title, you’ll find the pixel ID number.

Go ahead and copy the pixel ID number.

The Snapchat Pixel ID number

Now, let’s head over to your WordPress dashboard.

From here, you’ll want to go to FunnelKit » Settings » Pixel Tracking and open the ‘Snapchat’ tab.

funnelkit pixel tracking

Then, you can paste the pixel ID into the ‘Pixel ID’ field.

Expert tip: With FunnelKit, you can track other social media campaigns, too. Popular social media platforms that integrate with this plugin include Facebook, Instagram, Pinterest, and TikTok.

Below, you can also choose which events you’d like your pixel to start tracking.

add pixel ID

For example, FunnelKit allows you to track the following events:

  • Site-wide events. Track user interactions across the entire website, such as page views or clicks.
  • Sales page events. Track actions on sales pages, like viewing the page or clicking the ‘Add to Wishlist’ buttons.
  • Optin page events. Track activities on optin pages, such as form submissions, social contest sign-ups, or other button clicks.
  • Order bump events. Track interactions with additional offers during checkout.
  • Checkout events. Track user actions during the checkout process, like entering payment details.
  • Purchase events. Track completed transactions and the details of purchases.

To maximize your tracking, it’s a good idea to track all of your events. That way, you can collect the most data possible.

For example, it’s useful to track every step in the customer journey so you can optimize and tweak your campaigns accordingly.

Once you decide on the events to track, you can click ‘Save.’

woocommerce event tracking from snapchat

There you have it! You’ve added a Snapchat pixel to your WooCommerce store.

To see how the Snapchat pixel performs, you can navigate to FunnelKit » Analytics » Referrers. Then, simply locate the Snapchat section from the list of available campaigns.

Snapchat stats in FunnelKit

Testing the Snapchat Pixel on Your WordPress Site

After you have set up the Snapchat pixel in your store, it’s a good idea to make sure it works.

The easiest way to see if your pixel is working is to use a Chrome extension like Snap Pixel Helper.

Make sure you are using Google Chrome, and then add it as an extension.

snap pixel helper

You’ll now need to visit your WooCommerce store. It’s a good idea to test all the different events you’ve listed to track in the previous steps.

For example, it’s a good idea to add products to the cart or make a dummy purchase to see that the pixels are working for every user event type.

snapchat event tracking

Once you see that a pixel ID is detected and all of the events were tracked, then you are good to go!

Frequently Asked Questions About Snapchat Pixels

In this section, we will answer some of the most frequently asked questions about adding Snapchat pixels to WooCommerce websites.

How Do I Get Pixels on Snapchat?

Start by logging into Snapchat Ads Manager. Then, you’ll want to navigate to Asset » Pixels » Create Pixel.

Follow the prompts to name your pixel and generate the code. Once you have the code, you can add it to your website using a plugin like WPCode or FunnelKit. This will help you track user interactions on your site and optimize your ad campaigns.

Where Do I Add the Pixel Code in WooCommerce?

Adding the Snapchat pixel to the header of your WooCommerce site is important for effective tracking.

Placing the pixel code in the header ensures it loads on every page from the start, capturing user interactions across your site. This improves accuracy by recording all relevant activities as they happen.

We hope this article helped you learn how to add a Snapchat pixel in WooCommerce. Next, you may also want to see our guide on how to upsell products in WooCommerce and our picks of the best WooCommerce plugins for your store.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

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