Negative Google reviews can be stressful, especially when they’re fake, unfair, or harming your business’s reputation.
These reviews don’t just influence customer trust. They can also impact where your business appears in the Google search results.
The truth is that you usually can’t delete reviews left by others. But there are ways to deal with them so that they don’t have an impact on your bottom line.
In this guide, I’ll show you what to do when you can’t remove a Google review, how to report fake ones, and how to turn feedback into a chance to build trust with customers.
I’ll also explore practical ways to manage your online reputation and showcase positive reviews on your website.

💡 Quick Answer: You Can’t Delete Google Reviews ( But Here’s What You Can Do)
Unfortunately, you can’t manually delete reviews that other people post on your Google Business Profile — only the reviewer or Google itself can remove them.
Here’s what you can do instead:
- Report fake or misleading reviews that violate Google’s content policy.
- Respond professionally to show customers you care about feedback.
- Use Smash Balloon’s Reviews Feed plugin to filter out negative or irrelevant reviews on your own website.
This way, you stay in control of your brand’s image — even when you can’t control every review.
Here is a quick overview of all the topics that I’ll be covering in this guide:
- Can Negative Google Reviews Hurt Your Business?
- Can You Actually Delete Google Reviews? (The Truth)
- How to Report a Google Review With Your Business Profile
- The Real Solution: Filter and Display Google Reviews with Smash Balloon
- Best Practices for Managing Your Online Reputation
- Frequently Asked Questions About Google Reviews
Can Negative Google Reviews Hurt Your Business?
Business owners often want to delete negative Google reviews because they directly impact how customers see their brand. When a review is fake, overly harsh, or personal, it can feel unfair and damaging.
Here are the most common reasons business owners want certain reviews gone—and why it’s risky to ignore them:
- Fake or Misleading Reviews Confuse Customers: When a review doesn’t reflect a real experience, it can make people doubt your business before they ever visit your website.
- Personal Attacks and Rude Comments Damage Credibility: Reviews that cross the line or include personal insults can make your profile look unprofessional.
- Unfair Criticism Overshadows Real Feedback: A single negative review can outweigh multiple positive ones, especially if it appears at the top of your listing.
- Bad Reviews Can Hurt SEO and Sales: Studies show that around 95% of shoppers read online reviews before making a purchase. Even one or two low ratings can reduce conversions and clicks.
- Google Factors Reviews Into Local Rankings: Your average rating, review count, and how often you reply all affect how your business appears in Google Maps and local search results.
In short, negative reviews can shape both public perception and search performance, which is why learning how to manage them is so important.
Can You Actually Delete Google Reviews? (The Truth)
The short answer is no. You can’t delete reviews left by others unless they clearly break Google’s policies.
Google allows honest feedback from real customers, even when it’s negative. You can’t remove a review just because you disagree with it or think it’s unfair.
However, if it clearly violates Google’s rules — for example, if it’s spam, fake, or abusive — you can flag it for removal.
Here’s a quick checklist you can use to see if a review might violate Google’s policies:
✅ Reviews Google may remove:
- Spam or fake reviews not linked to a real customer experience.
- Hate speech, threats, or offensive language.
- Harassment or personal attacks against you, your team, or your business.
- Conflicts of interest, such as reviews from competitors or former employees.
- Illegal content or links to harmful websites.
❌ Reviews Google won’t remove:
- Genuine customer complaints about product quality, pricing, or service.
- Opinions you disagree with, even if they feel exaggerated or unfair.
- Short or vague reviews that don’t violate any rules.
- Low-star ratings without written feedback.
It can be discouraging to see negative feedback, but Google’s main goal is to protect authentic customer voices. If a review clearly crosses the line, you can report it for removal.
If not, the best approach is to reply calmly and focus on getting more positive reviews to balance things out.
How to Report a Google Review With Your Business Profile
If you come across a review that clearly breaks Google’s rules, like spam, fake claims, or personal attacks, you can report it for removal right from your Google Business Profile.
I’ve found this process to be quick and straightforward.
First, search for your Google Business Profile. The easiest way is to type ‘my business’ directly into Google Search while logged into your account.

Once you do that, you’ll see your business profile appear right at the top of the search results.
From here, click the ‘View Profile’ button.

This will open a section titled ‘Your Business on Google’, where you can edit your profile, manage bookings, add a Q&A section, and read your customer reviews.
Simply click the ‘Read Reviews’ button to open the reviews panel.

Here, you’ll see a list of all your customer reviews.
To report a specific one, just click the ‘Report Review’ icon on the right side of the screen.

Google will then ask why you’re reporting it.
Be sure to choose the most relevant reason — for example, spam, off-topic content, conflict of interest, profanity, or harassment.
Picking the right category increases the chances of Google removing the review. Once you’ve selected the reason, click ‘Send Report’ to submit it.

That’s it. You’ve successfully reported a review to Google for evaluation.
What Happens After You Report a Review
Once you’ve reported a review, Google will send you an email confirming that they’ve received your report.
In that email, Google will mention that the review is under evaluation to see whether it violates their content policies

From here, it’s mostly a waiting game. Google’s review process can take anywhere from a few days to a few weeks, depending on the volume of reports they’re handling.
During this time, their team will check if the review contains spam, fake information, offensive language, or any other policy violations.
You can check the status of your report by visiting your Google Business Profile and opening the ‘Reviews Management’ section.
This area shows which reviews are currently under review and which have already been processed.

If Google finds that the review breaks their guidelines, they’ll remove it automatically, and you’ll usually get another email confirming the action.
However, if Google determines that the review doesn’t violate their policies, it will stay visible on your profile.

⭐ The Real Solution: Control Which Google Reviews Appear on Your Website
You can’t always delete negative Google reviews, but you can control which ones appear on your website. That’s where Smash Balloon’s Reviews Feed Pro comes in.
It’s the best Google reviews plugin for WordPress that lets you display reviews from Google, Yelp, and Facebook in one beautiful feed on your business website.

With its powerful filtering options, you can choose to show only positive reviews or specific star ratings — giving you complete control over what visitors see on your site.
I really like how simple it is to use. You just connect your Google account, customize the layout, and your best reviews automatically appear on your website. It’s a great way to protect your brand image while building trust with new visitors.
If you need more information about the tool’s features, then take a look at our complete Smash Balloon review.
Step 1: Install And Activate Smash Balloon Reviews Feed Pro
First, you’ll need to install and activate the Smash Balloon Reviews Feed plugin on your WordPress website.
For instructions, see our tutorial on how to install a WordPress plugin.
📌Note: The Reviews Feed plugin has a free version that lets you display Google reviews on your site. However, to unlock advanced features like review filtering and multi-platform support, you’ll need the pro plan.
Once the plugin is activated, go to your WordPress dashboard and navigate to Reviews Feed » Settings. Here, you’ll see a field to enter your license key.
You can find this key in your account on the Smash Balloon website. Just copy it, paste it into the field, and click the ‘Activate License’ button.

Step 2: Create a Review Feed and Select Google as Your Source
Once your license is activated, it’s time to create your first review feed.
From your WordPress dashboard, go to the Reviews Feed » All Feeds page and click the ‘+ Add New’ button.

This will open a setup screen where you can choose your review source.
Simply select Google from the list of available platforms.
Smash Balloon also supports Yelp, Facebook, and TripAdvisor reviews, but for this guide, we’ll be focusing on connecting your Google reviews.

After that, click ‘Next.’
Step 3: Add Your Google Business Profile (Using API Key And Place ID)
Smash Balloon will now ask you to link your Google Business Profile. This helps the plugin know exactly which business reviews to pull.
To do that, you’ll need two things — your Place ID and Google API key (optional).
The Google API key helps the plugin fetch and refresh your reviews automatically and more frequently. However, it’s an optional step for more advanced users.
Your reviews will still display even without an API key, but the updates might be less frequent.
If you’d like to add one, you can create it in the Google Cloud Console by creating a new project and enabling the Places API.

Copy the key, paste it into the popup in Smash Balloon, and click ‘Next’ to continue.
But don’t worry if this seems too complicated—the plugin will still work perfectly without it.

Next, you’ll need your Google Place ID, which tells Smash Balloon exactly which business profile to pull reviews from.
Think of it like a unique street address for your business on Google Maps.

For this, go to the Google Place ID Finder website and scroll to the section titled ‘Find the ID of a particular place.’
In the search bar, type your business name and address. When it appears in the dropdown, click on it.

A small popup will appear on the map showing your Place ID.
Simply copy that code, go back to your WordPress dashboard, and paste it into the ‘Place ID’ field in Smash Balloon.

Then, click the ‘Finish’ button.
At this point, your Google Business Profile is successfully linked, and Smash Balloon will start automatically pulling in your reviews.

Step 4: Customize Your Google Reviews
Once your Google account is connected, Smash Balloon will automatically add your Google Business Profile as a source.
Make sure the box next to it is checked, and then click ‘Next.’

Now you can choose a starting design for your feed. Reviews Feed Pro offers several templates, including carousels, grids, and simple lists.
I recommend choosing a layout that matches your website’s overall style — for example, use a carousel for a dynamic homepage display or a simple list for a clean, minimal look.
After selecting a template, click ‘Next’ to open the visual feed editor.

Once the editor opens, you’ll see a live preview of your reviews feed on the right and all the customization settings on the left.
This visual interface makes it super easy to design your reviews section exactly how you want, no coding required.
You can adjust everything, including the layout, header style, review elements, and button design, and instantly see your changes in real time.

If you’d like to explore more customization options, I recommend checking out our step-by-step guide on how to show Google, Facebook, and Yelp reviews in WordPress.
This tutorial covers more advanced styling tips and design ideas to help you create a reviews section that perfectly fits your website’s look and feel.
Step 5: Filter and Control Which Reviews Show Up
After customizing the look of your reviews feed, the next step is to control which reviews actually appear on your website.
This is where Smash Balloon really shines — all the filtering and moderation tools are built right into the visual editor, so you don’t need to jump between different settings pages.
Smash Balloon gives you three main tools to manage your reviews:
- ⭐ Star Rating Filters – Show reviews with specific ratings.
- 🔍 Keyword Filters – Include or exclude reviews based on certain words.
- 🧩 Manual Moderation – Handpick exactly which reviews to display.
I recommend exploring all these options before publishing your feed — it’s the easiest way to make sure only the most positive and relevant reviews appear on your site.
1. Filter by Star Ratings
You can start with the star rating filter. From the left-hand menu, open the ‘Settings’ tab and click on ‘Filters.’

Here, you’ll see options to show only reviews with specific star ratings. For instance, if you’d like your reviews feed to highlight satisfied customers, you can display only 4- and 5-star reviews.
This simple step helps create a positive impression and keeps your website focused on genuine, high-quality feedback.

2. Filter by Keywords
Next, you can use the keyword filter to refine things even further.
Still in the same section, scroll down to find two boxes — one only to show reviews containing certain words, and another to hide reviews that contain specific keywords.
This is helpful if you want to feature reviews that mention phrases like ‘great experience,’ ‘highly recommended,’ or ‘excellent service,’ while excluding reviews that use words like ‘delay’ or ‘issue.’

I recommend combining the keyword and star filters because they give you fine-tuned control over which reviews appear on your site.
3. Manually Moderate Reviews
If you want even more control, you can turn on the manual moderation feature. To do this, open the ‘Settings’ tab inside the visual editor and select ‘Moderation.’

This will take you to a new screen where you can toggle the switch to enable moderation for your feed. Once it’s on, you’ll be able to manually choose which Google reviews appear on your website.
There are two modes you can use here:
- Allow List – This option hides all reviews by default, allowing you to handpick which to display. It’s great if you prefer to personally approve every review before it goes live.
- Block List – This option shows all reviews automatically, but lets you hide specific ones that don’t meet your standards. I suggest using this if you only want to remove the occasional review rather than filtering everything manually.
As soon as moderation is active, you’ll see all your reviews listed on the right side of the editor in a live preview.

From here, you can simply click to select or deselect reviews. You can also search or filter by keywords, star rating, or date to quickly find specific reviews.
Once you’ve picked the ones you want to display, click ‘Save,’ and your feed will instantly update with the selected reviews.

Step 6: Embed the Filtered Google Reviews on Your WordPress Site
Once you’re happy with how your Google reviews look, it’s time to display them on your website.
The good news is that Smash Balloon makes embedding your reviews super easy, and you can do it right from the WordPress block editor.
Simply open the page or post where you want to display your reviews and click the ‘Add Block’ (+) button. Once the block menu opens up, locate and add the ‘Reviews Feed’ block from the list.

As soon as you do that, your Google reviews feed will appear inside the editor — complete with your custom layout, filters, and design.
If you’re happy with how it looks, go ahead and click the ‘Update’ or ‘Publish’ button to store your settings.
That’s it! Your Google reviews will now appear live on your website for everyone to see.
I recommend opening your page in a new tab afterward to make sure everything looks just the way you want.
You’ll see your filtered and fully customized reviews feed, beautifully displayed for your visitors.

Best Practices for Managing Your Online Reputation
Deleting reviews isn’t always possible, but managing your online reputation the right way can make a huge difference. The key is to stay proactive, not reactive.
Instead of panicking when you get a bad review, I recommend focusing on building a steady stream of positive feedback that reflects your business’s real customer experience.
Here are some tips.
1. Get More 5-Star Reviews (The Ethical Way)
In my experience, the best way to handle a few bad reviews is to consistently earn more positive ones. However, always keep your approach ethical — never buy or fake reviews, as this violates Google’s policies and can hurt your reputation.
Instead, you can follow the same simple tips many of our partner brands use to earn genuine 5-star reviews:
- Send a friendly follow-up email after a successful purchase or service, thanking the customer and including a direct link to the Google review form.
- Highlight top reviews on the website and social media. This not only builds credibility but also inspires others to share their experiences.
- Gently remind loyal customers that their feedback helps small businesses grow. Many appreciate the transparency and take a few seconds to leave a review.
This approach not only helps you maintain control over what appears on your site but also encourages more people to leave reviews since it’s quick and convenient.
2. Respond Professionally to Every Review
Replying to reviews, whether they’re glowing or critical, shows customers that you care about their experience.
I’ve noticed that how you respond often matters more than the review itself. A thoughtful, professional reply can turn a bad situation around or reinforce a positive impression.
Here’s a simple structure you can use for different situations:
For negative reviews:
Hi [Name], thanks for sharing your experience. I’m sorry to hear things didn’t go as expected. Please reach out at [email/contact info] so we can make things right.
For positive reviews:
Thank you so much, [Name]! We’re happy to hear you enjoyed your experience — your support means a lot.
Public responses like these help potential customers see that you take feedback seriously and genuinely care about improving.
That transparency naturally builds trust and leads to more conversions over time.
3. Collect Reviews Directly on Your Website
Another smart way to get more genuine 5-star reviews is by collecting feedback right on your website. For this, I recommend WPForms, which is one of the best survey plugins available.
With WPForms, you can quickly create survey forms using its drag-and-drop builder, pre-built review templates, and AI-assisted form creation.
You can also customize the design to match your branding, making forms feel like a natural part of your website.

Some useful WPForms templates include:
- Client Testimonial Form – Showcase your customer success stories.
- Customer Testimonial Collection Form – Gather written testimonials easily.
- Product Review Form – Collect feedback on specific products.
My favorite is the ‘Video Testimonial’ Form, which lets customers record short, authentic videos directly on their computers or phones.

These forms can be displayed on key pages like checkout or order confirmation pages to capture feedback immediately after a purchase.
For a detailed walkthrough on designing and customizing your own forms, check out our tutorial on creating surveys in WordPress.
Frequently Asked Questions About Google Reviews
If you’re still unsure about what you can and can’t do with Google reviews, you’re not alone. These are some of the most common questions business owners have asked me:
Can I delete a Google review I wrote?
Yes, you can remove your own review anytime. Just sign in to your Google account and go to the Google Maps » Your Contributions » Reviews section. Here, find the review you want to delete, click the three dots icon, and select the ‘Delete’ option.
How long does it take for Google to review a report?
Google’s review process can take anywhere from a few days to a few weeks. If they find the review goes against their guidelines, they’ll remove it automatically.
If not, the review will stay visible on your business profile.
Can I turn off Google reviews entirely?
No, Google doesn’t let businesses turn off reviews. A better approach is to highlight your best ones on your website using a plugin like Smash Balloon Reviews Feed Pro.
You should also focus on collecting more positive feedback to balance out any negatives.
Is it okay to pay customers for Google reviews?
No — paying or offering incentives for reviews goes against Google’s policies and could get your Business Profile suspended. It’s always best to collect genuine feedback from real customers who’ve actually used your products or services.
I hope this article helped you learn how to delete Google reviews and what to do if you cannot. You may also want to see our guide on how to embed a YouTube playlist in WordPress and our tutorial on displaying recent tweets on your website.
If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.
The post Can You Delete a Google Review? Here’s What You Can Do Instead first appeared on WPBeginner.
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